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Everything ultimately comes down to trust.

Jay Baer

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Jay Baer
Ultimately
Trust
Comes
Everything

More quotes by Jay Baer

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Social media is about people, not logos.
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We are surrounded by data, but starved for insights.
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Passion is the gasoline of social media.
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Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
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True influence drives action, not just awareness.
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95% of millennials say their friends are the most credible source of product information.
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Facebook Fan Pages are email newsletters with smaller pictures.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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People check their phone an average of 110x a day.
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The future of marketing isn't big data, it's big understanding.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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There is a very fine line between listening and stalking.
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If you help someone, you may create a customer for life.
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You must market your marketing.
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Content is the fire. Social media is the gasoline.
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Social media is the ultimate canary in the coal mine
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If your competitors start copying you then you are doing something right!
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Social media doesn’t create negativity, it uncovers it.
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
Jay Baer
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You have to understand not just what your customers need, but how and where they prefer to access information.
Jay Baer