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Everything ultimately comes down to trust.

Jay Baer

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Jay Baer
Ultimately
Trust
Comes
Everything

More quotes by Jay Baer

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If your competitors start copying you then you are doing something right!
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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Facebook Fan Pages are email newsletters with smaller pictures.
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95% of millennials say their friends are the most credible source of product information.
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There's a lot of fear-mongering about losing control of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
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Everyone says social media is a unicorn, but maybe it’s just a horse?
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For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
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Social media doesn’t create negativity, it uncovers it.
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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Make your marketing so useful people would pay you for it.
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We are surrounded by data, but starved for insights.
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Every company is its own TV station, magazine, and newspaper.
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Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
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Content is the fire. Social media is the gasoline.
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In 2012, 40 of the top companies to work for were also among the top companies in social media.
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Stop trying to be amazing and start being useful.
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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The future of marketing isn't big data, it's big understanding.
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Social media is the ultimate canary in the coal mine
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