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Everything ultimately comes down to trust.

Jay Baer

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Jay Baer
Ultimately
Trust
Comes
Everything

More quotes by Jay Baer

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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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Every company is its own TV station, magazine, and newspaper.
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You must market your marketing.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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Social media doesn’t create negativity, it uncovers it.
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Social media is about people, not logos.
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When brands talk about themselves in real time, it’s just boring faster.
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In social media marketing, average is no longer adequate.
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There's a lot of fear-mongering about losing control of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
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For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
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There is a very fine line between listening and stalking.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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Everyone says social media is a unicorn, but maybe it’s just a horse?
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Give away everything you know, one bite at a time.
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People check their phone an average of 110x a day.
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Make your marketing so useful people would pay you for it.
Jay Baer
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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