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Everything ultimately comes down to trust.

Jay Baer

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Jay Baer
Ultimately
Trust
Comes
Everything

More quotes by Jay Baer

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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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You must fight social media fire with social media water.
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Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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You must market your marketing.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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People check their phone an average of 110x a day.
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Passion is the gasoline of social media.
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The future of marketing isn't big data, it's big understanding.
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In social media marketing, average is no longer adequate.
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For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
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Content is fire and social media is gasoline.
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Everyone says social media is a unicorn, but maybe it’s just a horse?
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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Give yourself permission to make the story bigger.
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Social media doesn’t create negativity, it uncovers it.
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There's a lot of fear-mongering about losing control of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
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Content that helps is superior to content that sells.
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