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Social media is about people, not logos.

Jay Baer

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Jay Baer
Logos
Media
Social
People

More quotes by Jay Baer

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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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True influence drives action, not just awareness.
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There is a very fine line between listening and stalking.
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When brands talk about themselves in real time, it’s just boring faster.
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For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
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There's a lot of fear-mongering about losing control of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
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The difference between Selling and Helping is just two letters.
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Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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Content is the emotional and informational bridge between commerce and consumer.
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Content that helps is superior to content that sells.
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In 2012, 40 of the top companies to work for were also among the top companies in social media.
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If you help someone, you may create a customer for life.
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Content is the fire. Social media is the gasoline.
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Content is fire and social media is gasoline.
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Everyone says social media is a unicorn, but maybe it’s just a horse?
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Every company is its own TV station, magazine, and newspaper.
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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Make your marketing so useful people would pay you for it.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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