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Social media is about people, not logos.
Jay Baer
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Jay Baer
Media
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People
Logos
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If your competitors start copying you then you are doing something right!
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Give away everything you know, one bite at a time.
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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The future of marketing isn't big data, it's big understanding.
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You must market your marketing.
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In social media marketing, average is no longer adequate.
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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There is a very fine line between listening and stalking.
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We are surrounded by data, but starved for insights.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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