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Social media is about people, not logos.
Jay Baer
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Jay Baer
Logos
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Everything ultimately comes down to trust.
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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Make your marketing so useful people would pay you for it.
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Every company is its own TV station, magazine, and newspaper.
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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