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Social media is about people, not logos.
Jay Baer
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Jay Baer
Logos
Media
Social
People
More quotes by Jay Baer
Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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You must fight social media fire with social media water.
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Content that helps is superior to content that sells.
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The future of marketing isn't big data, it's big understanding.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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Facebook Fan Pages are email newsletters with smaller pictures.
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True influence drives action, not just awareness.
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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If you help someone, you may create a customer for life.
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Give away everything you know, one bite at a time.
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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Every company is its own TV station, magazine, and newspaper.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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Content is the fire. Social media is the gasoline.
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95% of millennials say their friends are the most credible source of product information.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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The difference between Selling and Helping is just two letters.
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