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Social media is about people, not logos.

Jay Baer

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Jay Baer
People
Logos
Media
Social

More quotes by Jay Baer

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In social media marketing, average is no longer adequate.
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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Stop trying to be amazing and start being useful.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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Every company is its own TV station, magazine, and newspaper.
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You must market your marketing.
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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In 2012, 40 of the top companies to work for were also among the top companies in social media.
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95% of millennials say their friends are the most credible source of product information.
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Everything ultimately comes down to trust.
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When brands talk about themselves in real time, it’s just boring faster.
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Facebook Fan Pages are email newsletters with smaller pictures.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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You must fight social media fire with social media water.
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Content that helps is superior to content that sells.
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The future of marketing isn't big data, it's big understanding.
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We are surrounded by data, but starved for insights.
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There is a very fine line between listening and stalking.
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Make your marketing so useful people would pay you for it.
Jay Baer