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Social media is about people, not logos.

Jay Baer

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Jay Baer
Logos
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Social
People

More quotes by Jay Baer

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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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Social media is the ultimate canary in the coal mine
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For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
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Content is the emotional and informational bridge between commerce and consumer.
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Every company is its own TV station, magazine, and newspaper.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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Content is the fire. Social media is the gasoline.
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Everything ultimately comes down to trust.
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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Content is fire and social media is gasoline.
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True advocacy is born from culture, not technology or marketing.
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When brands talk about themselves in real time, it’s just boring faster.
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You must fight social media fire with social media water.
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People check their phone an average of 110x a day.
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Facebook Fan Pages are email newsletters with smaller pictures.
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There is a very fine line between listening and stalking.
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The future of marketing isn't big data, it's big understanding.
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Make your marketing so useful people would pay you for it.
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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