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You must fight social media fire with social media water.
Jay Baer
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Jay Baer
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More quotes by Jay Baer
If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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Make your marketing so useful people would pay you for it.
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Content that helps is superior to content that sells.
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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Every company is its own TV station, magazine, and newspaper.
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The future of marketing isn't big data, it's big understanding.
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There's a lot of fear-mongering about losing control of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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You must market your marketing.
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Content is fire and social media is gasoline.
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Everything ultimately comes down to trust.
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True advocacy is born from culture, not technology or marketing.
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