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You have to understand not just what your customers need, but how and where they prefer to access information.

Jay Baer

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Jay Baer
Understand
Need
Needs
Prefer
Customers
Access
Information

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Stop trying to be amazing and start being useful.
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If you help someone, you may create a customer for life.
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You must fight social media fire with social media water.
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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In social media marketing, average is no longer adequate.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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Content that helps is superior to content that sells.
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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Passion is the gasoline of social media.
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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In 2012, 40 of the top companies to work for were also among the top companies in social media.
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Give away everything you know, one bite at a time.
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Social media doesn’t create negativity, it uncovers it.
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Everything ultimately comes down to trust.
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Social media is the ultimate canary in the coal mine
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Content is the fire. Social media is the gasoline.
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The difference between Selling and Helping is just two letters.
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Content is the emotional and informational bridge between commerce and consumer.
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