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You have to understand not just what your customers need, but how and where they prefer to access information.

Jay Baer

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Jay Baer
Customers
Access
Information
Understand
Need
Needs
Prefer

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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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If you help someone, you may create a customer for life.
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You must market your marketing.
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Content is fire and social media is gasoline.
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Give yourself permission to make the story bigger.
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Social media doesn’t create negativity, it uncovers it.
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In 2012, 40 of the top companies to work for were also among the top companies in social media.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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True influence drives action, not just awareness.
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Social media is about people, not logos.
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Every company is its own TV station, magazine, and newspaper.
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Stop trying to be amazing and start being useful.
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We are surrounded by data, but starved for insights.
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Content that helps is superior to content that sells.
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Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
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