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You have to understand not just what your customers need, but how and where they prefer to access information.

Jay Baer

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Jay Baer
Access
Information
Understand
Need
Needs
Prefer
Customers

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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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Everything ultimately comes down to trust.
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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True advocacy is born from culture, not technology or marketing.
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There is a very fine line between listening and stalking.
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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