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You have to understand not just what your customers need, but how and where they prefer to access information.

Jay Baer

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Jay Baer
Prefer
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Access
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There is a very fine line between listening and stalking.
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Make your marketing so useful people would pay you for it.
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Every company is its own TV station, magazine, and newspaper.
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95% of millennials say their friends are the most credible source of product information.
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Stop trying to be amazing and start being useful.
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The future of marketing isn't big data, it's big understanding.
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Social media doesn’t create negativity, it uncovers it.
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True influence drives action, not just awareness.
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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