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You have to understand not just what your customers need, but how and where they prefer to access information.

Jay Baer

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Jay Baer
Need
Needs
Prefer
Customers
Access
Information
Understand

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Content is the emotional and informational bridge between commerce and consumer.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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Social media doesn’t create negativity, it uncovers it.
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If you help someone, you may create a customer for life.
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Everything ultimately comes down to trust.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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Give away everything you know, one bite at a time.
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Content that helps is superior to content that sells.
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True advocacy is born from culture, not technology or marketing.
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Content is the fire. Social media is the gasoline.
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There is a very fine line between listening and stalking.
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The future of marketing isn't big data, it's big understanding.
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Everyone says social media is a unicorn, but maybe it’s just a horse?
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Social media is the ultimate canary in the coal mine
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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True influence drives action, not just awareness.
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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