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You have to understand not just what your customers need, but how and where they prefer to access information.

Jay Baer

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Jay Baer
Access
Information
Understand
Need
Needs
Prefer
Customers

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If you help someone, you may create a customer for life.
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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Everything ultimately comes down to trust.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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If your competitors start copying you then you are doing something right!
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Content is the fire. Social media is the gasoline.
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Social media is the ultimate canary in the coal mine
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For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
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In social media marketing, average is no longer adequate.
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When brands talk about themselves in real time, it’s just boring faster.
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Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
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