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You have to understand not just what your customers need, but how and where they prefer to access information.

Jay Baer

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Jay Baer
Need
Needs
Prefer
Customers
Access
Information
Understand

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You must market your marketing.
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Everyone says social media is a unicorn, but maybe it’s just a horse?
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True influence drives action, not just awareness.
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Passion is the gasoline of social media.
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When brands talk about themselves in real time, it’s just boring faster.
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Give yourself permission to make the story bigger.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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True advocacy is born from culture, not technology or marketing.
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In social media marketing, average is no longer adequate.
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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We are surrounded by data, but starved for insights.
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Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
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There's a lot of fear-mongering about losing control of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
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Give away everything you know, one bite at a time.
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For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
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