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Passion is the gasoline of social media.

Jay Baer

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Jay Baer
Influential
Media
Passion
Social
Gasoline

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Stop trying to be amazing and start being useful.
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Make your marketing so useful people would pay you for it.
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You must market your marketing.
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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We are surrounded by data, but starved for insights.
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If you help someone, you may create a customer for life.
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Social media doesn’t create negativity, it uncovers it.
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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Give away everything you know, one bite at a time.
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True advocacy is born from culture, not technology or marketing.
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The difference between Selling and Helping is just two letters.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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If your competitors start copying you then you are doing something right!
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Content is the emotional and informational bridge between commerce and consumer.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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Content is the fire. Social media is the gasoline.
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You must fight social media fire with social media water.
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In social media marketing, average is no longer adequate.
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The future of marketing isn't big data, it's big understanding.
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