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Passion is the gasoline of social media.

Jay Baer

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Jay Baer
Gasoline
Influential
Media
Passion
Social

More quotes by Jay Baer

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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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Content is the fire. Social media is the gasoline.
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Make your marketing so useful people would pay you for it.
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If your competitors start copying you then you are doing something right!
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Social media doesn’t create negativity, it uncovers it.
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True advocacy is born from culture, not technology or marketing.
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The future of marketing isn't big data, it's big understanding.
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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Give away everything you know, one bite at a time.
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Everything ultimately comes down to trust.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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Content is the emotional and informational bridge between commerce and consumer.
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Every company is its own TV station, magazine, and newspaper.
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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