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Passion is the gasoline of social media.

Jay Baer

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Jay Baer
Passion
Social
Gasoline
Influential
Media

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The future of marketing isn't big data, it's big understanding.
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Content that helps is superior to content that sells.
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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There's a lot of fear-mongering about losing control of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
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Make your marketing so useful people would pay you for it.
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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There is a very fine line between listening and stalking.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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If you help someone, you may create a customer for life.
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Give yourself permission to make the story bigger.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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Content is fire and social media is gasoline.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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You must market your marketing.
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True advocacy is born from culture, not technology or marketing.
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