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Passion is the gasoline of social media.

Jay Baer

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Jay Baer
Gasoline
Influential
Media
Passion
Social

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Everything ultimately comes down to trust.
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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Content is fire and social media is gasoline.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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If you help someone, you may create a customer for life.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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