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Passion is the gasoline of social media.

Jay Baer

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Jay Baer
Influential
Media
Passion
Social
Gasoline

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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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Give yourself permission to make the story bigger.
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True advocacy is born from culture, not technology or marketing.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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If you help someone, you may create a customer for life.
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Content is the emotional and informational bridge between commerce and consumer.
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Stop trying to be amazing and start being useful.
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Make your marketing so useful people would pay you for it.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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Content that helps is superior to content that sells.
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In social media marketing, average is no longer adequate.
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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Everything ultimately comes down to trust.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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Everyone says social media is a unicorn, but maybe it’s just a horse?
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There's a lot of fear-mongering about losing control of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
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Give away everything you know, one bite at a time.
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