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Passion is the gasoline of social media.
Jay Baer
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Jay Baer
Gasoline
Influential
Media
Passion
Social
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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Content is fire and social media is gasoline.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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Social media doesn’t create negativity, it uncovers it.
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Content that helps is superior to content that sells.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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The difference between Selling and Helping is just two letters.
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