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Passion is the gasoline of social media.

Jay Baer

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Jay Baer
Social
Gasoline
Influential
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Passion

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95% of millennials say their friends are the most credible source of product information.
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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The difference between Selling and Helping is just two letters.
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Every company is its own TV station, magazine, and newspaper.
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Content that helps is superior to content that sells.
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Content is the fire. Social media is the gasoline.
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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You must market your marketing.
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There's a lot of fear-mongering about losing control of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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You must fight social media fire with social media water.
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True influence drives action, not just awareness.
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Give yourself permission to make the story bigger.
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People check their phone an average of 110x a day.
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We are surrounded by data, but starved for insights.
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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Content is the emotional and informational bridge between commerce and consumer.
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Give away everything you know, one bite at a time.
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