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Every company is its own TV station, magazine, and newspaper.

Jay Baer

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Jay Baer
Stations
Magazines
Newspapers
Company
Every
Station
Newspaper
Magazine

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In social media marketing, average is no longer adequate.
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Stop trying to be amazing and start being useful.
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True influence drives action, not just awareness.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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True advocacy is born from culture, not technology or marketing.
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There is a very fine line between listening and stalking.
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