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Every company is its own TV station, magazine, and newspaper.

Jay Baer

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Jay Baer
Magazine
Stations
Magazines
Newspapers
Company
Every
Station
Newspaper

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If your competitors start copying you then you are doing something right!
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Give yourself permission to make the story bigger.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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You must market your marketing.
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Everyone says social media is a unicorn, but maybe it’s just a horse?
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When brands talk about themselves in real time, it’s just boring faster.
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Content is the emotional and informational bridge between commerce and consumer.
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Content is fire and social media is gasoline.
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Stop trying to be amazing and start being useful.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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