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Every company is its own TV station, magazine, and newspaper.

Jay Baer

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Jay Baer
Every
Station
Newspaper
Magazine
Stations
Magazines
Newspapers
Company

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Passion is the gasoline of social media.
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Social media is the ultimate canary in the coal mine
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Everyone says social media is a unicorn, but maybe it’s just a horse?
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Make your marketing so useful people would pay you for it.
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True advocacy is born from culture, not technology or marketing.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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You must market your marketing.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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We are surrounded by data, but starved for insights.
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If your competitors start copying you then you are doing something right!
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Content that helps is superior to content that sells.
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Give yourself permission to make the story bigger.
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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The difference between Selling and Helping is just two letters.
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There's a lot of fear-mongering about losing control of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
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