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Every company is its own TV station, magazine, and newspaper.

Jay Baer

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Jay Baer
Stations
Magazines
Newspapers
Company
Every
Station
Newspaper
Magazine

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You have to understand not just what your customers need, but how and where they prefer to access information.
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Everything ultimately comes down to trust.
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Social media is the ultimate canary in the coal mine
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You must fight social media fire with social media water.
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True advocacy is born from culture, not technology or marketing.
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