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Every company is its own TV station, magazine, and newspaper.

Jay Baer

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Jay Baer
Stations
Magazines
Newspapers
Company
Every
Station
Newspaper
Magazine

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You have to understand not just what your customers need, but how and where they prefer to access information.
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In 2012, 40 of the top companies to work for were also among the top companies in social media.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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Social media is the ultimate canary in the coal mine
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Everything ultimately comes down to trust.
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True advocacy is born from culture, not technology or marketing.
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Stop trying to be amazing and start being useful.
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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Give yourself permission to make the story bigger.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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