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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.

Jay Baer

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Jay Baer
Give
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Bigger
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Stories
Brochure

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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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When brands talk about themselves in real time, it’s just boring faster.
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