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Make your marketing so useful people would pay you for it.

Jay Baer

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Jay Baer
Pay
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Useful

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Stop trying to be amazing and start being useful.
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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You must market your marketing.
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Everything ultimately comes down to trust.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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Content is the fire. Social media is the gasoline.
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Give yourself permission to make the story bigger.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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Content is fire and social media is gasoline.
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Content is the emotional and informational bridge between commerce and consumer.
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You must fight social media fire with social media water.
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Content that helps is superior to content that sells.
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The future of marketing isn't big data, it's big understanding.
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95% of millennials say their friends are the most credible source of product information.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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In social media marketing, average is no longer adequate.
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The difference between Selling and Helping is just two letters.
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