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Make your marketing so useful people would pay you for it.
Jay Baer
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Jay Baer
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There's a lot of fear-mongering about losing control of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
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For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
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Give yourself permission to make the story bigger.
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95% of millennials say their friends are the most credible source of product information.
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Facebook Fan Pages are email newsletters with smaller pictures.
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If your competitors start copying you then you are doing something right!
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