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Make your marketing so useful people would pay you for it.

Jay Baer

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Jay Baer
Make
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People
Marketing
Useful
Pay

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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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Give yourself permission to make the story bigger.
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Content is fire and social media is gasoline.
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If your competitors start copying you then you are doing something right!
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You must fight social media fire with social media water.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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Content that helps is superior to content that sells.
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Everything ultimately comes down to trust.
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The future of marketing isn't big data, it's big understanding.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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If you help someone, you may create a customer for life.
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Stop trying to be amazing and start being useful.
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95% of millennials say their friends are the most credible source of product information.
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Everyone says social media is a unicorn, but maybe it’s just a horse?
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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You must market your marketing.
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