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Make your marketing so useful people would pay you for it.
Jay Baer
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Jay Baer
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More quotes by Jay Baer
Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
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In social media marketing, average is no longer adequate.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
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There is a very fine line between listening and stalking.
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Everyone says social media is a unicorn, but maybe it’s just a horse?
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Content is fire and social media is gasoline.
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Content is the emotional and informational bridge between commerce and consumer.
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True influence drives action, not just awareness.
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If your competitors start copying you then you are doing something right!
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True advocacy is born from culture, not technology or marketing.
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Social media doesn’t create negativity, it uncovers it.
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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Content that helps is superior to content that sells.
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The future of marketing isn't big data, it's big understanding.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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