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Make your marketing so useful people would pay you for it.

Jay Baer

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Jay Baer
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More quotes by Jay Baer

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The difference between Selling and Helping is just two letters.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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In social media marketing, average is no longer adequate.
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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You must fight social media fire with social media water.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
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Every company is its own TV station, magazine, and newspaper.
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If you help someone, you may create a customer for life.
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Stop trying to be amazing and start being useful.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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There is a very fine line between listening and stalking.
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Content is the fire. Social media is the gasoline.
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Social media is about people, not logos.
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If your competitors start copying you then you are doing something right!
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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In 2012, 40 of the top companies to work for were also among the top companies in social media.
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Content that helps is superior to content that sells.
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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