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Make your marketing so useful people would pay you for it.

Jay Baer

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Jay Baer
Make
Would
People
Marketing
Useful
Pay

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Content is the emotional and informational bridge between commerce and consumer.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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Everything ultimately comes down to trust.
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The future of marketing isn't big data, it's big understanding.
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When brands talk about themselves in real time, it’s just boring faster.
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Content is the fire. Social media is the gasoline.
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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True advocacy is born from culture, not technology or marketing.
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True influence drives action, not just awareness.
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The difference between Selling and Helping is just two letters.
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95% of millennials say their friends are the most credible source of product information.
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Passion is the gasoline of social media.
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You must market your marketing.
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There's a lot of fear-mongering about losing control of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
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Stop trying to be amazing and start being useful.
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If you help someone, you may create a customer for life.
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Every company is its own TV station, magazine, and newspaper.
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Content is fire and social media is gasoline.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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