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Google's thing is not advertising because it's not a romanticizing operation. It doesn't involve expression. It's a link. What they're doing is selling access.

Jaron Lanier

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Jaron Lanier
Age: 64
Born: 1960
Born: May 3
Artificial Intelligence Researcher
Businessperson
Composer
Computer Scientist
Essayist
Programmer
University Teacher
Writer
New York City
New York
Advertising
Selling
Romanticizing
Access
Involve
Expression
Link
Doesn
Operation
Thing
Google
Links
Operations

More quotes by Jaron Lanier

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Governments oppress people, but so do mobs. You need to avoid both to make progress.
Jaron Lanier
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There's no question that males are more violent and more prone to the type of hierarchical organizations that lead to war. War is largely a male activity. In fact, there is some correlation [between making war and] having an excess of males in the population.
Jaron Lanier
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There is nothing more gray, stultifying, or dreary than life lived inside the confines of a theory.
Jaron Lanier
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Funding a civilization through advertising is like trying to get nutrition by connecting a tube from one’s anus to one’s mouth.
Jaron Lanier
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The wisdom of crowds works when the crowd is choosing the price of an ox, when there's a single numeric average. But if it's a design or something that matters, the decision is made by committee, and that's crap. You want people and groups who are able to think thoughts before they share
Jaron Lanier
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Emphasizing the crowd means de-emphasizing individual humans in the design of society, and when you ask people not to be people, they revert to bad, mob-like behaviors.
Jaron Lanier
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Human beings either function as individuals or as members of a pack. There's a switch inside us, deep in our spirit, that you can turn one way or the other. It's almost always the case that our worst behaviour comes out when we're switched to the mob setting. The problem with a lot of software designs is that they switch us to that setting.
Jaron Lanier
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Every time we give a musician the advice to give away the music and sell the T-shirt, we're saying, Don't make your living in this more elevated way. Instead, reverse this social progress, and choose a more physical way to make a living. We're sending them to peasanthood, very much like the Maoists have.
Jaron Lanier
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Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.
Jaron Lanier
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We already knew that kids learned computer technology more easily than adults, It is as if children were waiting all these centuries for someone to invent their native language.
Jaron Lanier
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The most important thing about a technology is how it changes people.
Jaron Lanier
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Is war an inevitable outcome of competing interests in a complex society? In other words, would war be the same even if human nature were very different? There are mathematical models of large groups working together that lead to conflict on a reliable basis. So there's a whole other view of war that is not psychological at all.
Jaron Lanier
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I do real paintings, you know. I'm a little messy in the studio, so I'm a bit of a danger. But I just adore it.
Jaron Lanier
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Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.
Jaron Lanier
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The beauty of HTML was that one-way linking made it very simple to spread because you could put something up and take no responsibility whatsoever. And that creates a society in which people display no responsibility whatsoever. That's the problem.
Jaron Lanier
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If anything, there's a reverse Moore's Law observable in software: As processors become faster and memory becomes cheaper, software becomes correspondingly slower and more bloated, using up all available resources.
Jaron Lanier
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There will always be humans, lots of them, who provide the data that makes the networked realization of any technology better and cheaper.
Jaron Lanier
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People have to be able to make money off their brains and their hearts. Or else we're all going to starve, and it's the machines that'll get good.
Jaron Lanier
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If you love a medium made of software, there's a danger that you will become entrapped in someone else's recent careless thoughts. Struggle against that.
Jaron Lanier
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Eliminating wickedness is a different project from eliminating violence. Eliminating violence - the destruction associated with wickedness - is a practical program that I'm very willing to pursue.
Jaron Lanier