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Google's thing is not advertising because it's not a romanticizing operation. It doesn't involve expression. It's a link. What they're doing is selling access.

Jaron Lanier

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Jaron Lanier
Age: 64
Born: 1960
Born: May 3
Artificial Intelligence Researcher
Businessperson
Composer
Computer Scientist
Essayist
Programmer
University Teacher
Writer
New York City
New York
Access
Involve
Expression
Link
Doesn
Operation
Thing
Google
Links
Operations
Advertising
Selling
Romanticizing

More quotes by Jaron Lanier

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There's no question that males are more violent and more prone to the type of hierarchical organizations that lead to war. War is largely a male activity. In fact, there is some correlation [between making war and] having an excess of males in the population.
Jaron Lanier
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The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.
Jaron Lanier
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The wisdom of crowds works when the crowd is choosing the price of an ox, when there's a single numeric average. But if it's a design or something that matters, the decision is made by committee, and that's crap. You want people and groups who are able to think thoughts before they share
Jaron Lanier
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Software breaks before it bends, so it demands perfection in a universe that prefers statistics.
Jaron Lanier
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Is war an inevitable outcome of competing interests in a complex society? In other words, would war be the same even if human nature were very different? There are mathematical models of large groups working together that lead to conflict on a reliable basis. So there's a whole other view of war that is not psychological at all.
Jaron Lanier
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The attribution of intelligence to machines, crowds of fragments, or other nerd deities obscures more than it illuminates. When people are told that a computer is intelligent, they become prone to changing themselves in order to make the computer appear to work better, instead of demanding that the computer be changed to become more useful.
Jaron Lanier
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People degrade themselves in order to make machines seem smart all the time.
Jaron Lanier
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Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.
Jaron Lanier
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When you have a global mush, people lose their identity, they become pseudonyms, they have no investment and no consequence in what they do.
Jaron Lanier
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To me, to say that war isn't evil is to say that nothing is evil.
Jaron Lanier
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I'm not in any sense anti-Facebook.
Jaron Lanier
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Pop culture has entered into a nostalgic malaise. Online culture is dominated by trivial mashups of the culture that existed before the onset of mashups, and by fandom responding to the dwindling outposts of centralized mass media. It is a culture of reaction without action.
Jaron Lanier
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America's Facebook generation shows a submission to standardization that I haven't seen before. The American adventure has always been about people forgetting their former selves - Samuel Clemens became Mark Twain, Jack Kerouac went on the road. If they had a Facebook page, they wouldn't have been able to forget their former selves.
Jaron Lanier
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Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.
Jaron Lanier
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I think seeking perfection in human affairs is a perfect way to destroy them.
Jaron Lanier
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There were studies that asked people in different cultures to draw pictures of their enemies, and the pictures all looked remarkably the same. They always had exaggerated canine teeth and a certain sort of expression. That led to speculation about whether at an earlier stage in the human experience we were hunted by some sort of carnivore.
Jaron Lanier
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Linux is a superbly polished copy of an antique - shinier than the original, perhaps, but still defined by it.
Jaron Lanier
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I have been around military technology people a lot because of my role in virtual reality I've seen weapons from conception to implementation. And there is an extraordinary gadget lust that drives the military. So it's possible that war is just the ultimate expression of creativity.
Jaron Lanier
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If you're old enough to have a job and to have a life, you use Facebook exactly as advertised, you look up old friends.
Jaron Lanier
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Anonymous blog comments, vapid video pranks and lightweight mash-ups may seem trivial and harmless, but as a whole, this widespread practice of fragmentary, impersonal communication has demeaned personal interaction.
Jaron Lanier