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Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.
Jaron Lanier
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Jaron Lanier
Age: 64
Born: 1960
Born: May 3
Artificial Intelligence Researcher
Businessperson
Composer
Computer Scientist
Essayist
Programmer
University Teacher
Writer
New York City
New York
Game
Billboards
Bring
Advertisers
Brain
Marketers
Looking
Dropping
Games
Video
Idea
Experiences
Ideas
Profound
Different
Parts
Billboard
More quotes by Jaron Lanier
Web 2.0 ideas have a chirpy, cheerful rhetoric to them, but I think they consistently express a profound pessimism about humans, human nature and the human future.
Jaron Lanier
I'm an advocate of human nature.
Jaron Lanier
If we allow our self-congratulatory adoration of technology to distract us from our own contact with each other, then somehow the original agenda has been lost.
Jaron Lanier
I think seeking perfection in human affairs is a perfect way to destroy them.
Jaron Lanier
An intelligent person feels guilty for downloading music without paying the musician, but they use this free-open-culture ideology to cover it.
Jaron Lanier
If you love a medium made of software, there's a danger that you will become entrapped in someone else's recent careless thoughts. Struggle against that.
Jaron Lanier
Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.
Jaron Lanier
In the Sixties, the hippies said Make love, not war, and that was naive. But it might be less naive to say Make music, not war, in the sense that the people who create musical instruments are the same people who make up new weapons.
Jaron Lanier
There is nothing more gray, stultifying, or dreary than life lived inside the confines of a theory.
Jaron Lanier
Funding a civilization through advertising is like trying to get nutrition by connecting a tube from one’s anus to one’s mouth.
Jaron Lanier
Humans change themselves through technology.
Jaron Lanier
Linux is a superbly polished copy of an antique - shinier than the original, perhaps, but still defined by it.
Jaron Lanier
When developers of digital technologies design a program that requires you to interact with a computer as if it were a person, they ask you to accept in some corner of your brain that you might also be conceived of as a program.
Jaron Lanier
Governments oppress people, but so do mobs. You need to avoid both to make progress.
Jaron Lanier
I think that one can seek a way to eliminate war, and still agree that fighting the Nazis was a good thing.
Jaron Lanier
If you listen first, and write later, then what you write will have had time to filter through your brain and you'll be in what you say. This is what makes you exist. If you are only a reflector of information, are you really there?
Jaron Lanier
We already knew that kids learned computer technology more easily than adults, It is as if children were waiting all these centuries for someone to invent their native language.
Jaron Lanier
Chemotherapy is a good thing even though it kills healthy cells. But we still hope for something better. We'd like to prevent cancer in the first place.
Jaron Lanier
Separation anxiety is assuaged by constant connection. Young people announce every detail of their lives on services like Twitter not to show off, but to avoid the closed door at bedtime, the empty room, the screaming vacuum of an isolated mind.
Jaron Lanier
If anything, there's a reverse Moore's Law observable in software: As processors become faster and memory becomes cheaper, software becomes correspondingly slower and more bloated, using up all available resources.
Jaron Lanier
