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Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.

Jaron Lanier

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Jaron Lanier
Age: 64
Born: 1960
Born: May 3
Artificial Intelligence Researcher
Businessperson
Composer
Computer Scientist
Essayist
Programmer
University Teacher
Writer
New York City
New York
Ideas
Profound
Different
Parts
Billboard
Game
Billboards
Bring
Advertisers
Brain
Marketers
Looking
Dropping
Games
Video
Idea
Experiences

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People have to be able to make money off their brains and their hearts. Or else we're all going to starve, and it's the machines that'll get good.
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There is nothing more gray, stultifying, or dreary than life lived inside the confines of a theory.
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To me, to say that war isn't evil is to say that nothing is evil.
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People try to treat technology as an object, and it can't be. It can only be a channel.
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It's possible, without taking sides or playing the statesman game, to reduce destruction simply by reducing the development of technology of destruction.
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There will always be humans, lots of them, who provide the data that makes the networked realization of any technology better and cheaper.
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If there's any object in human experience that's a precedent for what a computer should be like, it's a musical instrument: a device where you can explore a huge range of possibilities through an interface that connects your mind and your body, allowing you to be emotionally authentic and expressive.
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I would argue that among musicians who work in technology today, the level of technological sophistication probably exceeds that of military programs, to be blunt. They are just really smart people attracted to making strange new sounds.
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Books are really, really hard to write. They represent a kind of a summit of grappling with what one really has to say
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Funding a civilization through advertising is like trying to get nutrition by connecting a tube from one’s anus to one’s mouth.
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The attribution of intelligence to machines, crowds of fragments, or other nerd deities obscures more than it illuminates. When people are told that a computer is intelligent, they become prone to changing themselves in order to make the computer appear to work better, instead of demanding that the computer be changed to become more useful.
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A remarkable thing about the Silicon Valley culture is that its status structure is so based on technical accomplishment and prowess.
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After my mother's death, I had such difficulty relating to people.
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Our times demand rejection of seven word bios.
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Mobs and dictators were made for each other, and when mobs appear, dictators will soon flourish.
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I'm an advocate of human nature.
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A real friendship ought to introduce each person to unexpected weirdness in the other.
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If anything, there's a reverse Moore's Law observable in software: As processors become faster and memory becomes cheaper, software becomes correspondingly slower and more bloated, using up all available resources.
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The great thing about crummy software is the amount of employment it generates.
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If you're old enough to have a job and to have a life, you use Facebook exactly as advertised, you look up old friends.
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