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Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.

Jaron Lanier

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Jaron Lanier
Age: 64
Born: 1960
Born: May 3
Artificial Intelligence Researcher
Businessperson
Composer
Computer Scientist
Essayist
Programmer
University Teacher
Writer
New York City
New York
Bring
Advertisers
Brain
Marketers
Looking
Dropping
Games
Video
Idea
Experiences
Ideas
Profound
Different
Parts
Billboard
Game
Billboards

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Style used to be an interaction between the human soul and tools that were limiting. In the digital era, it will have to come from the soul alone.
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You have to be somebody before you can share yourself.
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There will always be humans, lots of them, who provide the data that makes the networked realization of any technology better and cheaper.
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The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.
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I would argue that among musicians who work in technology today, the level of technological sophistication probably exceeds that of military programs, to be blunt. They are just really smart people attracted to making strange new sounds.
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There's no question that males are more violent and more prone to the type of hierarchical organizations that lead to war. War is largely a male activity. In fact, there is some correlation [between making war and] having an excess of males in the population.
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In the Sixties, the hippies said Make love, not war, and that was naive. But it might be less naive to say Make music, not war, in the sense that the people who create musical instruments are the same people who make up new weapons.
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The attribution of intelligence to machines, crowds of fragments, or other nerd deities obscures more than it illuminates. When people are told that a computer is intelligent, they become prone to changing themselves in order to make the computer appear to work better, instead of demanding that the computer be changed to become more useful.
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In fact, one reason I am interested in developing things in virtual reality is that they're so fascinating. I can come up with problems that are harder than warfare to take up people's time.
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Anonymous blog comments, vapid video pranks and lightweight mash-ups may seem trivial and harmless, but as a whole, this widespread practice of fragmentary, impersonal communication has demeaned personal interaction.
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Web 2.0 ideas have a chirpy, cheerful rhetoric to them, but I think they consistently express a profound pessimism about humans, human nature and the human future.
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I think seeking perfection in human affairs is a perfect way to destroy them.
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If you love a medium made of software, there's a danger that you will become entrapped in someone else's recent careless thoughts. Struggle against that.
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When developers of digital technologies design a program that requires you to interact with a computer as if it were a person, they ask you to accept in some corner of your brain that you might also be conceived of as a program.
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Our times demand rejection of seven word bios.
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Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.
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There is nothing more gray, stultifying, or dreary than life lived inside the confines of a theory.
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Eliminating wickedness is a different project from eliminating violence. Eliminating violence - the destruction associated with wickedness - is a practical program that I'm very willing to pursue.
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I have been around military technology people a lot because of my role in virtual reality I've seen weapons from conception to implementation. And there is an extraordinary gadget lust that drives the military. So it's possible that war is just the ultimate expression of creativity.
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A real friendship ought to introduce each person to unexpected weirdness in the other.
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