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Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.

Jaron Lanier

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Jaron Lanier
Age: 64
Born: 1960
Born: May 3
Artificial Intelligence Researcher
Businessperson
Composer
Computer Scientist
Essayist
Programmer
University Teacher
Writer
New York City
New York
Different
Parts
Billboard
Game
Billboards
Bring
Advertisers
Brain
Marketers
Looking
Dropping
Games
Video
Idea
Experiences
Ideas
Profound

More quotes by Jaron Lanier

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Pop culture has entered into a nostalgic malaise. Online culture is dominated by trivial mashups of the culture that existed before the onset of mashups, and by fandom responding to the dwindling outposts of centralized mass media. It is a culture of reaction without action.
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Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.
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What does it mean to not be alone? I've approached that question through music, technology, writing and other means.
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If we allow our self-congratulatory adoration of technology to distract us from our own contact with each other, then somehow the original agenda has been lost.
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Musicians and journalists are the canaries in the coalmine, but, eventually, as computers get more and more powerful, it will kill off all middle-class professions.
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I do real paintings, you know. I'm a little messy in the studio, so I'm a bit of a danger. But I just adore it.
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I think seeking perfection in human affairs is a perfect way to destroy them.
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You have to be somebody before you can share yourself.
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Eliminating wickedness is a different project from eliminating violence. Eliminating violence - the destruction associated with wickedness - is a practical program that I'm very willing to pursue.
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People try to treat technology as an object, and it can't be. It can only be a channel.
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It's possible, without taking sides or playing the statesman game, to reduce destruction simply by reducing the development of technology of destruction.
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People degrade themselves in order to make machines seem smart all the time.
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There is nothing more gray, stultifying, or dreary than life lived inside the confines of a theory.
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There will always be humans, lots of them, who provide the data that makes the networked realization of any technology better and cheaper.
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Software breaks before it bends, so it demands perfection in a universe that prefers statistics.
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Books are really, really hard to write. They represent a kind of a summit of grappling with what one really has to say
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People have to be able to make money off their brains and their hearts. Or else we're all going to starve, and it's the machines that'll get good.
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We're losing track of the vastness of the potential for computer science. We really have to revive the beautiful intellectual joy of it, as opposed to the business potential.
Jaron Lanier
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I think that one can seek a way to eliminate war, and still agree that fighting the Nazis was a good thing.
Jaron Lanier
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Mobs and dictators were made for each other, and when mobs appear, dictators will soon flourish.
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