Quote

Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.

Jaron Lanier

Change background

T
T
T

Change font

TAGS & TOPICS

Jaron Lanier
Age: 64
Born: 1960
Born: May 3
Artificial Intelligence Researcher
Businessperson
Composer
Computer Scientist
Essayist
Programmer
University Teacher
Writer
New York City
New York
Bring
Advertisers
Brain
Marketers
Looking
Dropping
Games
Video
Idea
Experiences
Ideas
Profound
Different
Parts
Billboard
Game
Billboards

More quotes by Jaron Lanier

Image
Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.
Jaron Lanier
Image
Human beings either function as individuals or as members of a pack. There's a switch inside us, deep in our spirit, that you can turn one way or the other. It's almost always the case that our worst behaviour comes out when we're switched to the mob setting. The problem with a lot of software designs is that they switch us to that setting.
Jaron Lanier
Image
Mobs and dictators were made for each other, and when mobs appear, dictators will soon flourish.
Jaron Lanier
Image
Software breaks before it bends, so it demands perfection in a universe that prefers statistics.
Jaron Lanier
Image
I'm not in any sense anti-Facebook.
Jaron Lanier
Image
To me, to say that war isn't evil is to say that nothing is evil.
Jaron Lanier
Image
After my mother's death, I had such difficulty relating to people.
Jaron Lanier
Image
We're losing track of the vastness of the potential for computer science. We really have to revive the beautiful intellectual joy of it, as opposed to the business potential.
Jaron Lanier
Image
People try to treat technology as an object, and it can't be. It can only be a channel.
Jaron Lanier
Image
Eliminating wickedness is a different project from eliminating violence. Eliminating violence - the destruction associated with wickedness - is a practical program that I'm very willing to pursue.
Jaron Lanier
Image
People have to be able to make money off their brains and their hearts. Or else we're all going to starve, and it's the machines that'll get good.
Jaron Lanier
Image
What does it mean to not be alone? I've approached that question through music, technology, writing and other means.
Jaron Lanier
Image
America's Facebook generation shows a submission to standardization that I haven't seen before. The American adventure has always been about people forgetting their former selves - Samuel Clemens became Mark Twain, Jack Kerouac went on the road. If they had a Facebook page, they wouldn't have been able to forget their former selves.
Jaron Lanier
Image
The beauty of HTML was that one-way linking made it very simple to spread because you could put something up and take no responsibility whatsoever. And that creates a society in which people display no responsibility whatsoever. That's the problem.
Jaron Lanier
Image
I have been around military technology people a lot because of my role in virtual reality I've seen weapons from conception to implementation. And there is an extraordinary gadget lust that drives the military. So it's possible that war is just the ultimate expression of creativity.
Jaron Lanier
Image
An intelligent person feels guilty for downloading music without paying the musician, but they use this free-open-culture ideology to cover it.
Jaron Lanier
Image
There will always be humans, lots of them, who provide the data that makes the networked realization of any technology better and cheaper.
Jaron Lanier
Image
Web 2.0 ideas have a chirpy, cheerful rhetoric to them, but I think they consistently express a profound pessimism about humans, human nature and the human future.
Jaron Lanier
Image
We should talk about the ultimate cause of war. It's a question we should never stop asking, because if we do, there's a chance, however remote, that we might miss an opportunity to reduce the occurrence of war.
Jaron Lanier
Image
Chemotherapy is a good thing even though it kills healthy cells. But we still hope for something better. We'd like to prevent cancer in the first place.
Jaron Lanier