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Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.

Jaron Lanier

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Jaron Lanier
Age: 64
Born: 1960
Born: May 3
Artificial Intelligence Researcher
Businessperson
Composer
Computer Scientist
Essayist
Programmer
University Teacher
Writer
New York City
New York
Idea
Experiences
Ideas
Profound
Different
Parts
Billboard
Game
Billboards
Bring
Advertisers
Brain
Marketers
Looking
Dropping
Games
Video

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You have to be somebody before you can share yourself.
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I do real paintings, you know. I'm a little messy in the studio, so I'm a bit of a danger. But I just adore it.
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I would argue that among musicians who work in technology today, the level of technological sophistication probably exceeds that of military programs, to be blunt. They are just really smart people attracted to making strange new sounds.
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People have to be able to make money off their brains and their hearts. Or else we're all going to starve, and it's the machines that'll get good.
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A real friendship ought to introduce each person to unexpected weirdness in the other.
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After my mother's death, I had such difficulty relating to people.
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I'm not in any sense anti-Facebook.
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It's possible, without taking sides or playing the statesman game, to reduce destruction simply by reducing the development of technology of destruction.
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Books are really, really hard to write. They represent a kind of a summit of grappling with what one really has to say
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We should talk about the ultimate cause of war. It's a question we should never stop asking, because if we do, there's a chance, however remote, that we might miss an opportunity to reduce the occurrence of war.
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Musicians and journalists are the canaries in the coalmine, but, eventually, as computers get more and more powerful, it will kill off all middle-class professions.
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A remarkable thing about the Silicon Valley culture is that its status structure is so based on technical accomplishment and prowess.
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If you listen first, and write later, then what you write will have had time to filter through your brain and you'll be in what you say. This is what makes you exist. If you are only a reflector of information, are you really there?
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Every time we give a musician the advice to give away the music and sell the T-shirt, we're saying, Don't make your living in this more elevated way. Instead, reverse this social progress, and choose a more physical way to make a living. We're sending them to peasanthood, very much like the Maoists have.
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If you want to know what's really going on in a society or ideology, follow the money. If money is flowing to advertising instead of musicians, journalists, and artists, then a society is more concerned with manipulation than truth or beauty.
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What does it mean to not be alone? I've approached that question through music, technology, writing and other means.
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I've occasionally been wrong about certain things, which is in a way more delightful than being right.
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Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.
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America's Facebook generation shows a submission to standardization that I haven't seen before. The American adventure has always been about people forgetting their former selves - Samuel Clemens became Mark Twain, Jack Kerouac went on the road. If they had a Facebook page, they wouldn't have been able to forget their former selves.
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Web 2.0 ideas have a chirpy, cheerful rhetoric to them, but I think they consistently express a profound pessimism about humans, human nature and the human future.
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