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Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.

Jaron Lanier

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Jaron Lanier
Age: 64
Born: 1960
Born: May 3
Artificial Intelligence Researcher
Businessperson
Composer
Computer Scientist
Essayist
Programmer
University Teacher
Writer
New York City
New York
Looking
Dropping
Games
Video
Idea
Experiences
Ideas
Profound
Different
Parts
Billboard
Game
Billboards
Bring
Advertisers
Brain
Marketers

More quotes by Jaron Lanier

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There will always be humans, lots of them, who provide the data that makes the networked realization of any technology better and cheaper.
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Every time we give a musician the advice to give away the music and sell the T-shirt, we're saying, Don't make your living in this more elevated way. Instead, reverse this social progress, and choose a more physical way to make a living. We're sending them to peasanthood, very much like the Maoists have.
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Software breaks before it bends, so it demands perfection in a universe that prefers statistics.
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If you want to know what's really going on in a society or ideology, follow the money. If money is flowing to advertising instead of musicians, journalists, and artists, then a society is more concerned with manipulation than truth or beauty.
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I would argue that among musicians who work in technology today, the level of technological sophistication probably exceeds that of military programs, to be blunt. They are just really smart people attracted to making strange new sounds.
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When you have a global mush, people lose their identity, they become pseudonyms, they have no investment and no consequence in what they do.
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The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.
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Anonymous blog comments, vapid video pranks and lightweight mash-ups may seem trivial and harmless, but as a whole, this widespread practice of fragmentary, impersonal communication has demeaned personal interaction.
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A file-sharing service and a hedge fund are essentially the same things. In both cases, there's this idea that whoever has the biggest computer can analyze everyone else to their advantage and concentrate wealth and power. It's shrinking the overall economy. I think it's the mistake of our age.
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I'm an advocate of human nature.
Jaron Lanier
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We're losing track of the vastness of the potential for computer science. We really have to revive the beautiful intellectual joy of it, as opposed to the business potential.
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Linux is a superbly polished copy of an antique - shinier than the original, perhaps, but still defined by it.
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If anything, there's a reverse Moore's Law observable in software: As processors become faster and memory becomes cheaper, software becomes correspondingly slower and more bloated, using up all available resources.
Jaron Lanier
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Separation anxiety is assuaged by constant connection. Young people announce every detail of their lives on services like Twitter not to show off, but to avoid the closed door at bedtime, the empty room, the screaming vacuum of an isolated mind.
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We should talk about the ultimate cause of war. It's a question we should never stop asking, because if we do, there's a chance, however remote, that we might miss an opportunity to reduce the occurrence of war.
Jaron Lanier
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People have to be able to make money off their brains and their hearts. Or else we're all going to starve, and it's the machines that'll get good.
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Books are really, really hard to write. They represent a kind of a summit of grappling with what one really has to say
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Google's thing is not advertising because it's not a romanticizing operation. It doesn't involve expression. It's a link. What they're doing is selling access.
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America's Facebook generation shows a submission to standardization that I haven't seen before. The American adventure has always been about people forgetting their former selves - Samuel Clemens became Mark Twain, Jack Kerouac went on the road. If they had a Facebook page, they wouldn't have been able to forget their former selves.
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Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.
Jaron Lanier