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Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.

Jaron Lanier

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Jaron Lanier
Age: 64
Born: 1960
Born: May 3
Artificial Intelligence Researcher
Businessperson
Composer
Computer Scientist
Essayist
Programmer
University Teacher
Writer
New York City
New York
Different
Parts
Billboard
Game
Billboards
Bring
Advertisers
Brain
Marketers
Looking
Dropping
Games
Video
Idea
Experiences
Ideas
Profound

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I would argue that among musicians who work in technology today, the level of technological sophistication probably exceeds that of military programs, to be blunt. They are just really smart people attracted to making strange new sounds.
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There is nothing more gray, stultifying, or dreary than life lived inside the confines of a theory.
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I fear that we are beginning to design ourselves to suit digital models of us, and I worry about a leaching of empathy and humanity in that process.
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I have been around military technology people a lot because of my role in virtual reality I've seen weapons from conception to implementation. And there is an extraordinary gadget lust that drives the military. So it's possible that war is just the ultimate expression of creativity.
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Funding a civilization through advertising is like trying to get nutrition by connecting a tube from one’s anus to one’s mouth.
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I think seeking perfection in human affairs is a perfect way to destroy them.
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I'm an advocate of human nature.
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I've occasionally been wrong about certain things, which is in a way more delightful than being right.
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We already knew that kids learned computer technology more easily than adults, It is as if children were waiting all these centuries for someone to invent their native language.
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The great thing about crummy software is the amount of employment it generates.
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If you want to know what's really going on in a society or ideology, follow the money. If money is flowing to advertising instead of musicians, journalists, and artists, then a society is more concerned with manipulation than truth or beauty.
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Pop culture has entered into a nostalgic malaise. Online culture is dominated by trivial mashups of the culture that existed before the onset of mashups, and by fandom responding to the dwindling outposts of centralized mass media. It is a culture of reaction without action.
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The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.
Jaron Lanier
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Eliminating wickedness is a different project from eliminating violence. Eliminating violence - the destruction associated with wickedness - is a practical program that I'm very willing to pursue.
Jaron Lanier
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America's Facebook generation shows a submission to standardization that I haven't seen before. The American adventure has always been about people forgetting their former selves - Samuel Clemens became Mark Twain, Jack Kerouac went on the road. If they had a Facebook page, they wouldn't have been able to forget their former selves.
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We're losing track of the vastness of the potential for computer science. We really have to revive the beautiful intellectual joy of it, as opposed to the business potential.
Jaron Lanier
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A remarkable thing about the Silicon Valley culture is that its status structure is so based on technical accomplishment and prowess.
Jaron Lanier
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People try to treat technology as an object, and it can't be. It can only be a channel.
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The wisdom of crowds works when the crowd is choosing the price of an ox, when there's a single numeric average. But if it's a design or something that matters, the decision is made by committee, and that's crap. You want people and groups who are able to think thoughts before they share
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To me, to say that war isn't evil is to say that nothing is evil.
Jaron Lanier