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The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.
Jaron Lanier
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Jaron Lanier
Age: 64
Born: 1960
Born: May 3
Artificial Intelligence Researcher
Businessperson
Composer
Computer Scientist
Essayist
Programmer
University Teacher
Writer
New York City
New York
Really
Endeavor
Things
Advertising
Like
Looking
Interesting
Human
Annoy
Humans
Endeavors
Sometimes
Annoying
Thing
Imperfect
More quotes by Jaron Lanier
I've occasionally been wrong about certain things, which is in a way more delightful than being right.
Jaron Lanier
If anything, there's a reverse Moore's Law observable in software: As processors become faster and memory becomes cheaper, software becomes correspondingly slower and more bloated, using up all available resources.
Jaron Lanier
I'm an advocate of human nature.
Jaron Lanier
Is war an inevitable outcome of competing interests in a complex society? In other words, would war be the same even if human nature were very different? There are mathematical models of large groups working together that lead to conflict on a reliable basis. So there's a whole other view of war that is not psychological at all.
Jaron Lanier
If there's any object in human experience that's a precedent for what a computer should be like, it's a musical instrument: a device where you can explore a huge range of possibilities through an interface that connects your mind and your body, allowing you to be emotionally authentic and expressive.
Jaron Lanier
Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.
Jaron Lanier
In fact, one reason I am interested in developing things in virtual reality is that they're so fascinating. I can come up with problems that are harder than warfare to take up people's time.
Jaron Lanier
A market economy cannot thrive absent the well-being of average people, even in a gilded age.
Jaron Lanier
Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.
Jaron Lanier
There's no question that males are more violent and more prone to the type of hierarchical organizations that lead to war. War is largely a male activity. In fact, there is some correlation [between making war and] having an excess of males in the population.
Jaron Lanier
Human beings either function as individuals or as members of a pack. There's a switch inside us, deep in our spirit, that you can turn one way or the other. It's almost always the case that our worst behaviour comes out when we're switched to the mob setting. The problem with a lot of software designs is that they switch us to that setting.
Jaron Lanier
Governments oppress people, but so do mobs. You need to avoid both to make progress.
Jaron Lanier
In the Sixties, the hippies said Make love, not war, and that was naive. But it might be less naive to say Make music, not war, in the sense that the people who create musical instruments are the same people who make up new weapons.
Jaron Lanier
Humans change themselves through technology.
Jaron Lanier
Every time we give a musician the advice to give away the music and sell the T-shirt, we're saying, Don't make your living in this more elevated way. Instead, reverse this social progress, and choose a more physical way to make a living. We're sending them to peasanthood, very much like the Maoists have.
Jaron Lanier
Pop culture has entered into a nostalgic malaise. Online culture is dominated by trivial mashups of the culture that existed before the onset of mashups, and by fandom responding to the dwindling outposts of centralized mass media. It is a culture of reaction without action.
Jaron Lanier
A remarkable thing about the Silicon Valley culture is that its status structure is so based on technical accomplishment and prowess.
Jaron Lanier
Information is alienated experience.
Jaron Lanier
I'm not in any sense anti-Facebook.
Jaron Lanier
Eliminating wickedness is a different project from eliminating violence. Eliminating violence - the destruction associated with wickedness - is a practical program that I'm very willing to pursue.
Jaron Lanier
