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Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.

Jaron Lanier

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Jaron Lanier
Age: 64
Born: 1960
Born: May 3
Artificial Intelligence Researcher
Businessperson
Composer
Computer Scientist
Essayist
Programmer
University Teacher
Writer
New York City
New York
Looks
Haven
Neuroscience
Enough
Lead
Advertisers
Trying
Approach
Radically
Thinking
Instead
Capabilities
Technology
Capability
Bring
Experiences
Brain
Parts
Look
Havens
Activated

More quotes by Jaron Lanier

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Software breaks before it bends, so it demands perfection in a universe that prefers statistics.
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I do real paintings, you know. I'm a little messy in the studio, so I'm a bit of a danger. But I just adore it.
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I have been around military technology people a lot because of my role in virtual reality I've seen weapons from conception to implementation. And there is an extraordinary gadget lust that drives the military. So it's possible that war is just the ultimate expression of creativity.
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The great thing about crummy software is the amount of employment it generates.
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I've occasionally been wrong about certain things, which is in a way more delightful than being right.
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Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.
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If you want to know what's really going on in a society or ideology, follow the money. If money is flowing to advertising instead of musicians, journalists, and artists, then a society is more concerned with manipulation than truth or beauty.
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Style used to be an interaction between the human soul and tools that were limiting. In the digital era, it will have to come from the soul alone.
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A file-sharing service and a hedge fund are essentially the same things. In both cases, there's this idea that whoever has the biggest computer can analyze everyone else to their advantage and concentrate wealth and power. It's shrinking the overall economy. I think it's the mistake of our age.
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Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.
Jaron Lanier
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To me, to say that war isn't evil is to say that nothing is evil.
Jaron Lanier
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The wisdom of crowds works when the crowd is choosing the price of an ox, when there's a single numeric average. But if it's a design or something that matters, the decision is made by committee, and that's crap. You want people and groups who are able to think thoughts before they share
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In fact, one reason I am interested in developing things in virtual reality is that they're so fascinating. I can come up with problems that are harder than warfare to take up people's time.
Jaron Lanier
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If anything, there's a reverse Moore's Law observable in software: As processors become faster and memory becomes cheaper, software becomes correspondingly slower and more bloated, using up all available resources.
Jaron Lanier
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The attribution of intelligence to machines, crowds of fragments, or other nerd deities obscures more than it illuminates. When people are told that a computer is intelligent, they become prone to changing themselves in order to make the computer appear to work better, instead of demanding that the computer be changed to become more useful.
Jaron Lanier
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Humans change themselves through technology.
Jaron Lanier
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Our times demand rejection of seven word bios.
Jaron Lanier
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There were studies that asked people in different cultures to draw pictures of their enemies, and the pictures all looked remarkably the same. They always had exaggerated canine teeth and a certain sort of expression. That led to speculation about whether at an earlier stage in the human experience we were hunted by some sort of carnivore.
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I'm not in any sense anti-Facebook.
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People have to be able to make money off their brains and their hearts. Or else we're all going to starve, and it's the machines that'll get good.
Jaron Lanier