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Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.

Jaron Lanier

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Jaron Lanier
Age: 64
Born: 1960
Born: May 3
Artificial Intelligence Researcher
Businessperson
Composer
Computer Scientist
Essayist
Programmer
University Teacher
Writer
New York City
New York
Look
Havens
Activated
Looks
Haven
Neuroscience
Enough
Lead
Advertisers
Trying
Approach
Radically
Thinking
Instead
Capabilities
Technology
Capability
Bring
Experiences
Brain
Parts

More quotes by Jaron Lanier

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If you love a medium made of software, there's a danger that you will become entrapped in someone else's recent careless thoughts. Struggle against that.
Jaron Lanier
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I do real paintings, you know. I'm a little messy in the studio, so I'm a bit of a danger. But I just adore it.
Jaron Lanier
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Every time we give a musician the advice to give away the music and sell the T-shirt, we're saying, Don't make your living in this more elevated way. Instead, reverse this social progress, and choose a more physical way to make a living. We're sending them to peasanthood, very much like the Maoists have.
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In the Sixties, the hippies said Make love, not war, and that was naive. But it might be less naive to say Make music, not war, in the sense that the people who create musical instruments are the same people who make up new weapons.
Jaron Lanier
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There's no question that males are more violent and more prone to the type of hierarchical organizations that lead to war. War is largely a male activity. In fact, there is some correlation [between making war and] having an excess of males in the population.
Jaron Lanier
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We're losing track of the vastness of the potential for computer science. We really have to revive the beautiful intellectual joy of it, as opposed to the business potential.
Jaron Lanier
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When developers of digital technologies design a program that requires you to interact with a computer as if it were a person, they ask you to accept in some corner of your brain that you might also be conceived of as a program.
Jaron Lanier
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Information is alienated experience.
Jaron Lanier
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Is war an inevitable outcome of competing interests in a complex society? In other words, would war be the same even if human nature were very different? There are mathematical models of large groups working together that lead to conflict on a reliable basis. So there's a whole other view of war that is not psychological at all.
Jaron Lanier
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If there's any object in human experience that's a precedent for what a computer should be like, it's a musical instrument: a device where you can explore a huge range of possibilities through an interface that connects your mind and your body, allowing you to be emotionally authentic and expressive.
Jaron Lanier
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Web 2.0 ideas have a chirpy, cheerful rhetoric to them, but I think they consistently express a profound pessimism about humans, human nature and the human future.
Jaron Lanier
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If you listen first, and write later, then what you write will have had time to filter through your brain and you'll be in what you say. This is what makes you exist. If you are only a reflector of information, are you really there?
Jaron Lanier
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Software breaks before it bends, so it demands perfection in a universe that prefers statistics.
Jaron Lanier
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Musicians and journalists are the canaries in the coalmine, but, eventually, as computers get more and more powerful, it will kill off all middle-class professions.
Jaron Lanier
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If anything, there's a reverse Moore's Law observable in software: As processors become faster and memory becomes cheaper, software becomes correspondingly slower and more bloated, using up all available resources.
Jaron Lanier
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People try to treat technology as an object, and it can't be. It can only be a channel.
Jaron Lanier
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To me, to say that war isn't evil is to say that nothing is evil.
Jaron Lanier
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There will always be humans, lots of them, who provide the data that makes the networked realization of any technology better and cheaper.
Jaron Lanier
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Chemotherapy is a good thing even though it kills healthy cells. But we still hope for something better. We'd like to prevent cancer in the first place.
Jaron Lanier
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The attribution of intelligence to machines, crowds of fragments, or other nerd deities obscures more than it illuminates. When people are told that a computer is intelligent, they become prone to changing themselves in order to make the computer appear to work better, instead of demanding that the computer be changed to become more useful.
Jaron Lanier