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Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.
Jaron Lanier
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Jaron Lanier
Age: 64
Born: 1960
Born: May 3
Artificial Intelligence Researcher
Businessperson
Composer
Computer Scientist
Essayist
Programmer
University Teacher
Writer
New York City
New York
Progress
Changed
Ways
Experience
Explains
Human
Latest
Humans
Edge
Way
Edges
People
Advertising
More quotes by Jaron Lanier
Human beings either function as individuals or as members of a pack. There's a switch inside us, deep in our spirit, that you can turn one way or the other. It's almost always the case that our worst behaviour comes out when we're switched to the mob setting. The problem with a lot of software designs is that they switch us to that setting.
Jaron Lanier
Is war an inevitable outcome of competing interests in a complex society? In other words, would war be the same even if human nature were very different? There are mathematical models of large groups working together that lead to conflict on a reliable basis. So there's a whole other view of war that is not psychological at all.
Jaron Lanier
You have to be somebody before you can share yourself.
Jaron Lanier
If you're old enough to have a job and to have a life, you use Facebook exactly as advertised, you look up old friends.
Jaron Lanier
If you listen first, and write later, then what you write will have had time to filter through your brain and you'll be in what you say. This is what makes you exist. If you are only a reflector of information, are you really there?
Jaron Lanier
Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.
Jaron Lanier
There were studies that asked people in different cultures to draw pictures of their enemies, and the pictures all looked remarkably the same. They always had exaggerated canine teeth and a certain sort of expression. That led to speculation about whether at an earlier stage in the human experience we were hunted by some sort of carnivore.
Jaron Lanier
Musicians and journalists are the canaries in the coalmine, but, eventually, as computers get more and more powerful, it will kill off all middle-class professions.
Jaron Lanier
I would argue that among musicians who work in technology today, the level of technological sophistication probably exceeds that of military programs, to be blunt. They are just really smart people attracted to making strange new sounds.
Jaron Lanier
If we allow our self-congratulatory adoration of technology to distract us from our own contact with each other, then somehow the original agenda has been lost.
Jaron Lanier
I fear that we are beginning to design ourselves to suit digital models of us, and I worry about a leaching of empathy and humanity in that process.
Jaron Lanier
A file-sharing service and a hedge fund are essentially the same things. In both cases, there's this idea that whoever has the biggest computer can analyze everyone else to their advantage and concentrate wealth and power. It's shrinking the overall economy. I think it's the mistake of our age.
Jaron Lanier
If anything, there's a reverse Moore's Law observable in software: As processors become faster and memory becomes cheaper, software becomes correspondingly slower and more bloated, using up all available resources.
Jaron Lanier
The beauty of HTML was that one-way linking made it very simple to spread because you could put something up and take no responsibility whatsoever. And that creates a society in which people display no responsibility whatsoever. That's the problem.
Jaron Lanier
Eliminating wickedness is a different project from eliminating violence. Eliminating violence - the destruction associated with wickedness - is a practical program that I'm very willing to pursue.
Jaron Lanier
People have to be able to make money off their brains and their hearts. Or else we're all going to starve, and it's the machines that'll get good.
Jaron Lanier
A market economy cannot thrive absent the well-being of average people, even in a gilded age.
Jaron Lanier
When you have a global mush, people lose their identity, they become pseudonyms, they have no investment and no consequence in what they do.
Jaron Lanier
The most important thing about a technology is how it changes people.
Jaron Lanier
Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.
Jaron Lanier
