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Standardization, instead of individualization. Cheap books, instead of private press editions. Active literature, instead of passive leather bindings.

Jan Tschichold

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Jan Tschichold
Book
Presses
Bindings
Press
Editions
Active
Standardization
Private
Typography
Design
Binding
Instead
Leather
Books
Cheap
Literature
Passive

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Type production has gone mad, with its senseless outpouring of new types... only in degenerate times can personality (opposed to the nameless masses) become the aim of human development.
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Perfect typography is more a science than an art.
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The works of 'abstract' art are subtle creations of order out of simple contrasting elements.
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The aim of every typographic work - the delivery of a message in the shortest, most efficient manner.
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We cannot alter the essential shape of a single letter without at the same time destroying the familiar printed face of our language, and thereby rendering it useless.
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White space is to be regarded as an active element, not a passive background.
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Perfect typography is certainly the most elusive of all arts. Sculpture in stone alone comes near it in obstinacy.
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The book designer strives for perfection yet every perfect thing lives somewhere in the neighborhood of dullness and is frequently mistaken for it by the insensitive.
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