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Standardization, instead of individualization. Cheap books, instead of private press editions. Active literature, instead of passive leather bindings.

Jan Tschichold

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Jan Tschichold
Book
Presses
Bindings
Press
Editions
Active
Standardization
Private
Typography
Design
Binding
Instead
Leather
Books
Cheap
Literature
Passive

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The aim of every typographic work - the delivery of a message in the shortest, most efficient manner.
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Asymmetry is the rhythmic expression of functional design.
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Asymmetry is the rhythmic expression of funtional design. In addition to being more logical, asymmetry has the advantage that its complete appearance is far more optically effective than symmetry.
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White space is to be regarded as an active element, not a passive background.
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