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Type production has gone mad, with its senseless outpouring of new types... only in degenerate times can personality (opposed to the nameless masses) become the aim of human development.

Jan Tschichold

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Jan Tschichold
Humans
Personality
Masses
Development
Types
Type
Opposed
Outpouring
Design
Production
Degenerate
Gone
Productions
Typography
Times
Mad
Senseless
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Degenerates
Human
Mass
Nameless

More quotes by Jan Tschichold

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Perfect typography is more a science than an art.
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Asymmetry is the rhythmic expression of funtional design. In addition to being more logical, asymmetry has the advantage that its complete appearance is far more optically effective than symmetry.
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We cannot alter the essential shape of a single letter without at the same time destroying the familiar printed face of our language, and thereby rendering it useless.
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Perfect typography is certainly the most elusive of all arts. Sculpture in stone alone comes near it in obstinacy.
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Standardization, instead of individualization. Cheap books, instead of private press editions. Active literature, instead of passive leather bindings.
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The aim of every typographic work - the delivery of a message in the shortest, most efficient manner.
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The book designer strives for perfection yet every perfect thing lives somewhere in the neighborhood of dullness and is frequently mistaken for it by the insensitive.
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Asymmetry is the rhythmic expression of functional design.
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White space is to be regarded as an active element, not a passive background.
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The works of 'abstract' art are subtle creations of order out of simple contrasting elements.
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