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White space is to be regarded as an active element, not a passive background.

Jan Tschichold

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Jan Tschichold
Elements
Design
Typography
Space
Regarded
White
Passive
Experience
Background
Element
Backgrounds
Active

More quotes by Jan Tschichold

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Standardization, instead of individualization. Cheap books, instead of private press editions. Active literature, instead of passive leather bindings.
Jan Tschichold
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The aim of every typographic work - the delivery of a message in the shortest, most efficient manner.
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Perfect typography is certainly the most elusive of all arts. Sculpture in stone alone comes near it in obstinacy.
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Type production has gone mad, with its senseless outpouring of new types... only in degenerate times can personality (opposed to the nameless masses) become the aim of human development.
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The works of 'abstract' art are subtle creations of order out of simple contrasting elements.
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Perfect typography is more a science than an art.
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We cannot alter the essential shape of a single letter without at the same time destroying the familiar printed face of our language, and thereby rendering it useless.
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The book designer strives for perfection yet every perfect thing lives somewhere in the neighborhood of dullness and is frequently mistaken for it by the insensitive.
Jan Tschichold
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Asymmetry is the rhythmic expression of funtional design. In addition to being more logical, asymmetry has the advantage that its complete appearance is far more optically effective than symmetry.
Jan Tschichold
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Asymmetry is the rhythmic expression of functional design.
Jan Tschichold