Quote

We cannot alter the essential shape of a single letter without at the same time destroying the familiar printed face of our language, and thereby rendering it useless.

Jan Tschichold

Change background

T
T
T

Change font

TAGS & TOPICS

Jan Tschichold
Time
Letters
Printed
Shapes
Letter
Single
Destroying
Face
Useless
Faces
Shape
Language
Familiar
Rendering
Cannot
Essential
Thereby
Without
Essentials
Alter

More quotes by Jan Tschichold

Image
Perfect typography is certainly the most elusive of all arts. Sculpture in stone alone comes near it in obstinacy.
Jan Tschichold
Image
Asymmetry is the rhythmic expression of functional design.
Jan Tschichold
Image
The aim of every typographic work - the delivery of a message in the shortest, most efficient manner.
Jan Tschichold
Image
White space is to be regarded as an active element, not a passive background.
Jan Tschichold
Image
The works of 'abstract' art are subtle creations of order out of simple contrasting elements.
Jan Tschichold
Image
The book designer strives for perfection yet every perfect thing lives somewhere in the neighborhood of dullness and is frequently mistaken for it by the insensitive.
Jan Tschichold
Image
Standardization, instead of individualization. Cheap books, instead of private press editions. Active literature, instead of passive leather bindings.
Jan Tschichold
Image
Perfect typography is more a science than an art.
Jan Tschichold
Image
Type production has gone mad, with its senseless outpouring of new types... only in degenerate times can personality (opposed to the nameless masses) become the aim of human development.
Jan Tschichold
Image
Asymmetry is the rhythmic expression of funtional design. In addition to being more logical, asymmetry has the advantage that its complete appearance is far more optically effective than symmetry.
Jan Tschichold