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SAS is 'created' 50 million times a year, 15 seconds at a time. These 50 million 'moments of truth' are the moments that ultimately determine whether SAS will succeed or fail as a company. They are the moments when we must prove to our customers that SAS is their best alternative.

Jan Carlzon

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Jan Carlzon
Age: 83
Born: 1941
Born: June 25
Businessman
Businessperson
Nykoping
Whether
Million
Times
Created
Alternative
Moments
Succeed
Seconds
Truth
Prove
Alternatives
Best
Failing
Ultimately
Must
Millions
Customers
Years
Company
Determine
Time
Year
Fail

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