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Campaigns fail if they waste resources courting voters who are unpersuadable or already persuaded. Their most urgent task is to find and persuade the few voters who are genuinely undecided and the larger number who are favorably disposed but need a push to actually vote.

James Surowiecki

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James Surowiecki
Age: 57
Born: 1967
Born: April 30
Journalist
Writer
Meriden
Connecticut
James Michael Surowiecki
Voters
Favorably
Need
Vote
Larger
Courting
Needs
Resources
Campaigns
Undecided
Number
Disposed
Failing
Push
Persuaded
Already
Task
Persuade
Numbers
Tasks
Genuinely
Actually
Fail
Urgent
Find
Waste

More quotes by James Surowiecki

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Of course, looking tough on inflation is part of any central banker's job description: if investors believe that inflation is going to get out of control, you end up with higher interest rates and capital flight, and a vicious circle quickly ensues.
James Surowiecki
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When all is said and done, cheap gas is an illusion, because our reliance on gas creates a whole series of costs that aren't factored in to the pump price - among them congestion, pollution, and increased risk of accidents.
James Surowiecki
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Businesses that have gone through an episode of hyperinflation become understandably alert to the threat of it: at the first hint of inflation, they're likely to increase prices, since they've learned that if they don't, and inflation hits, their businesses will be wrecked.
James Surowiecki
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One key to successful group decisions is getting people to pay much less attention to what everyone else is saying.
James Surowiecki
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Punk rock has never really had much patience with musical virtuosity. Actually, it'd be more accurate to say that for most of its history, punk has been actively hostile to virtuosity.
James Surowiecki
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You'll sometimes hear from people that they actually do a better job of getting their work done when they have a lot of other obligations - in effect, it removes the possibility of procrastinating.
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The challenge for capitalism is that the things that breed trust also breed the environment for fraud.
James Surowiecki
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Linux is a complex example of the wisdom of crowds. It's a good example in the sense that it shows you can set people to work in a decentralized way - that is, without anyone really directing their efforts in a particular direction - and still trust that they're going to come up with good answers.
James Surowiecki
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What an economy really wants, after all, is not more investment per se but better investment. It wants capital to flow to companies that will create value - not in the form of a rising stock price but in the form of more goods for less cost, more jobs, and rising wages - by enhancing productivity.
James Surowiecki
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If you thought the advent of the Internet, the spread of cheap and efficient information technology, and the growing fragmentation of the consumer market were all going to help smaller companies thrive at the expense of the slow-moving giants of the Fortune 500, apparently you were wrong.
James Surowiecki
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The business of America shouldn't be subsidizing business.
James Surowiecki
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You might think of consumption as a fairly passive activity, but buying new products and services is actually pretty risky, at least if you value your time and money.
James Surowiecki
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Political risk is hard to manage because so much comes down to the personal choices of policymakers, whether prime ministers or heads of central banks.
James Surowiecki
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Critics of consumer capitalism like to think that consumers are manipulated and controlled by those who seek to sell them things, but for the most part it's the other way around: companies must make what consumers want and deliver it at the lowest possible price.
James Surowiecki
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Of course, plenty of people don't think that guaranteeing affordable health insurance is a core responsibility of government.
James Surowiecki
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Life insurance became popular only when insurance companies stopped emphasizing it as a good investment and sold it instead as a symbolic commitment by fathers to the future well-being of their families.
James Surowiecki
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To be sure, if you watch CNBC all day long you'll pick up some interesting news about particular companies and the economy as a whole. Unfortunately, to get to the useful information, you have to wade through reams of useless stuff, with little guidance on how to distinguish between the two.
James Surowiecki
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Diversity and independence are important because the best collective decisions are the product of disagreement and contest, not consensus or compromise.
James Surowiecki
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I think people don't understand compound interest because typically no one ever explains it to them and the level of financial literacy in the US is very low.
James Surowiecki
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Sometimes even a smart crowd will make a mistake.
James Surowiecki