Quote

We believe PR should be practiced to serve the public interest, to develop mutual understanding between organizations and their publics.

James E. Grunig

Change background

T
T
T

Change font

TAGS & TOPICS

James E. Grunig
Age: 82
Born: 1942
Born: April 18
Academic
Scientist
Teacher
Organization
Public
Understanding
Publics
Interest
Practiced
Believe
Organizations
Mutual
Develop
Serve

More quotes by James E. Grunig

Image
The main reason to measure objectives is not so much to reward or punish individual communications manager for success or failure as it is to learn from the research whether a program should be continued as is, revised, or dropped in favor of another approach
James E. Grunig