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We believe PR should be practiced to serve the public interest, to develop mutual understanding between organizations and their publics.

James E. Grunig

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James E. Grunig
Age: 82
Born: 1942
Born: April 18
Academic
Scientist
Teacher
Interest
Practiced
Believe
Organizations
Mutual
Develop
Serve
Organization
Public
Understanding
Publics

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The main reason to measure objectives is not so much to reward or punish individual communications manager for success or failure as it is to learn from the research whether a program should be continued as is, revised, or dropped in favor of another approach
James E. Grunig