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Success will always be measured by the extent to which we serve the buying public.

James Cash Penney

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James Cash Penney
Age: 95 †
Born: 1875
Born: September 16
Died: 1971
Died: February 12
Businessman
Entrepreneur
Hamilton
Missouri
Success
Always
Measured
Extent
Buying
Serve
Economy
Public

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It was always my practice to train salespeople under my direct supervision, and to treat children with the utmost consideration.
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The best of merchandise will go back to the shelf unless handled by a conscientious, tactful salesman.
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Do not primarily train men to work. Train them to serve willingly and intelligently.
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The Golden Rule finds no limit of application in business.
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There's no better friend to any merchant than a fair competitor.
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Men are not great or small because of their material possessions. They are great or small because of what they are.
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My definition of an executive's job is brief and to the point. It is simply this: Getting things done through other people.
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The five separate fingers are five independent units. Close them and the fist multiplies strength. This is organization.
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I do not believe in excuses. I believe in hard work as the prime solvent of life's problems.
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In setting up a business under the name and meaning of the Golden Rule, I was publicly binding myself, in my business relations, to a principle which had been a real and intimate part of my family upbringing. Our idea was to make money and build business through serving the community with fair dealing and honest value.
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The best teamwork comes from men who are working independently toward one goal in unison.
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No matter what his position or experience in life, there is in everyone more latent than developed ability far more unused than used power.
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The best way to stop a bad habit is never to begin it.
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Change is vital, improvement the logical form of change.
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Every man must decide for himself whether he shall master his world or be mastered by it.
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Exchange ideas frequently.
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The keystone of successful business is cooperation. Friction retards progress.
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The art of effective listening is essential to clear communication, and clear communication is necessary to management success.
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Our very living is selling. We are all salespeople.
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Honor bespeaks worth Confidence begets trust.
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