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Success will always be measured by the extent to which we serve the buying public.

James Cash Penney

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James Cash Penney
Age: 95 †
Born: 1875
Born: September 16
Died: 1971
Died: February 12
Businessman
Entrepreneur
Hamilton
Missouri
Measured
Extent
Buying
Serve
Economy
Public
Success
Always

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A store's best advertisement is the service its goods render, for upon such service rest the future, the good-will, of an organization.
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Success in business does not depend upon genius. Any young man of ordinary intelligence who is normally sound and not afraid to work should succeed in spite of obstacles and handicaps if he plays the game fairly and keeps everlastingly at it.
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Our very living is selling. We are all salespeople.
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I learned that all things come to those who wait-provided they hustle while they wait.
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Men are not great or small because of their material possessions. They are great or small because of what they are.
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The keystone of successful business is cooperation. Friction retards progress.
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The disciplined are free.
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Salesmanship, too, is an art the perfection of its technique requires study and practice.
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Change is vital, improvement the logical form of change.
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A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.
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Every great business is built on friendship.
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Selling is our No. 1 job. Never get away from selling a lot of merchandise personally. The more you sell the more you learn
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I do not believe in excuses. I believe in hard work as the prime solvent of life's problems.
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The best of merchandise will go back to the shelf unless handled by a conscientious, tactful salesman.
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It is always the start that requires the greatest effort.
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The art of effective listening is essential to clear communication, and clear communication is necessary to management success.
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Exchange ideas frequently.
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The best way to stop a bad habit is never to begin it.
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It was always my practice to train salespeople under my direct supervision, and to treat children with the utmost consideration.
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There's no better friend to any merchant than a fair competitor.
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