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Success will always be measured by the extent to which we serve the buying public.

James Cash Penney

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James Cash Penney
Age: 95 †
Born: 1875
Born: September 16
Died: 1971
Died: February 12
Businessman
Entrepreneur
Hamilton
Missouri
Measured
Extent
Buying
Serve
Economy
Public
Success
Always

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Our very living is selling. We are all salespeople.
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I was long brought up to think that it was nothing short of a crime to miss a sale.
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There's no better friend to any merchant than a fair competitor.
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The best way to stop a bad habit is never to begin it.
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It is always the start that requires the greatest effort.
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Responsibilities are given to him on whom trust rests. Responsibility is always a sign of trust.
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Honor bespeaks worth. Confidence begets trust. Service brings satisfaction. Cooperation proves the quality of leadership.
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Salesmanship, too, is an art the perfection of its technique requires study and practice.
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The Golden Rule finds no limit of application in business.
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I learned that all things come to those who wait-provided they hustle while they wait.
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The five separate fingers are five independent units. Close them and the fist multiplies strength. This is organization.
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I believe in trusting men, not only once but twice - in giving a failure another chance.
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Honor bespeaks worth Confidence begets trust.
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The best teamwork comes from men who are working independently toward one goal in unison.
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Exchange ideas frequently.
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I do not believe in excuses. I believe in hard work as the prime solvent of life's problems.
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In setting up a business under the name and meaning of the Golden Rule, I was publicly binding myself, in my business relations, to a principle which had been a real and intimate part of my family upbringing. Our idea was to make money and build business through serving the community with fair dealing and honest value.
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Theory is splendid but until put into practice, it is valueless.
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How can we expect our children to know and experience the joy of giving unless we teach them that the greater pleasure in life lies in the art of giving rather than receiving.
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The best of merchandise will go back to the shelf unless handled by a conscientious, tactful salesman.
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