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Success will always be measured by the extent to which we serve the buying public.

James Cash Penney

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James Cash Penney
Age: 95 †
Born: 1875
Born: September 16
Died: 1971
Died: February 12
Businessman
Entrepreneur
Hamilton
Missouri
Serve
Economy
Public
Success
Always
Measured
Extent
Buying

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My definition of an executive's job is brief and to the point. It is simply this: Getting things done through other people.
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Honor bespeaks worth. Confidence begets trust. Service brings satisfaction. Cooperation proves the quality of leadership.
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A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.
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The best way to stop a bad habit is never to begin it.
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It was always my practice to train salespeople under my direct supervision, and to treat children with the utmost consideration.
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Intelligence is the effort to do the best you can at your particular job the quality that gives dignity to that job, whether it happens to be scrubbing a floor or running a corporation.
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Every great business is built on friendship.
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I was long brought up to think that it was nothing short of a crime to miss a sale.
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The Golden Rule finds no limit of application in business.
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The greatest teacher I know is the job itself.
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The art of effective listening is essential to clear communication, and clear communication is necessary to management success.
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I learned that all things come to those who wait-provided they hustle while they wait.
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Selling is our No. 1 job. Never get away from selling a lot of merchandise personally. The more you sell the more you learn
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The keystone of successful business is cooperation. Friction retards progress.
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In setting up a business under the name and meaning of the Golden Rule, I was publicly binding myself, in my business relations, to a principle which had been a real and intimate part of my family upbringing. Our idea was to make money and build business through serving the community with fair dealing and honest value.
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No matter what his position or experience in life, there is in everyone more latent than developed ability far more unused than used power.
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How can we expect our children to know and experience the joy of giving unless we teach them that the greater pleasure in life lies in the art of giving rather than receiving.
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Our very living is selling. We are all salespeople.
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Men are not great or small because of their material possessions. They are great or small because of what they are.
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I believe in trusting men, not only once but twice - in giving a failure another chance.
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