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Success will always be measured by the extent to which we serve the buying public.
James Cash Penney
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James Cash Penney
Age: 95 †
Born: 1875
Born: September 16
Died: 1971
Died: February 12
Businessman
Entrepreneur
Hamilton
Missouri
Measured
Extent
Buying
Serve
Economy
Public
Success
Always
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The keystone of successful business is cooperation. Friction retards progress.
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No business can succeed in any great degree without being properly organized.
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The Golden Rule finds no limit of application in business.
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Every man must decide for himself whether he shall master his world or be mastered by it.
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I believe in trusting men, not only once but twice - in giving a failure another chance.
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Men are not great or small because of their material possessions. They are great or small because of what they are.
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No matter what his position or experience in life, there is in everyone more latent than developed ability far more unused than used power.
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There's no better friend to any merchant than a fair competitor.
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No man can climb the ladder of success without first placing his foot on the bottom rung.
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My definition of an executive's job is brief and to the point. It is simply this: Getting things done through other people.
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Responsibilities are given to him on whom trust rests. Responsibility is always a sign of trust.
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The disciplined are free.
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The best of merchandise will go back to the shelf unless handled by a conscientious, tactful salesman.
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Exchange ideas frequently.
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A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.
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I was long brought up to think that it was nothing short of a crime to miss a sale.
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Salesmanship, too, is an art the perfection of its technique requires study and practice.
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Do not primarily train men to work. Train them to serve willingly and intelligently.
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Theory is splendid but until put into practice, it is valueless.
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Intelligence is the effort to do the best you can at your particular job the quality that gives dignity to that job, whether it happens to be scrubbing a floor or running a corporation.
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