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A store's best advertisement is the service its goods render, for upon such service rest the future, the good-will, of an organization.

James Cash Penney

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James Cash Penney
Age: 95 †
Born: 1875
Born: September 16
Died: 1971
Died: February 12
Businessman
Entrepreneur
Hamilton
Missouri
Rest
Advertisement
Economy
Advertisements
Upon
Render
Future
Store
Best
Goods
Good
Stores
Service
Organization

More quotes by James Cash Penney

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Theory is splendid but until put into practice, it is valueless.
James Cash Penney
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It was always my practice to train salespeople under my direct supervision, and to treat children with the utmost consideration.
James Cash Penney
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It is always the start that requires the greatest effort.
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I believe in trusting men, not only once but twice - in giving a failure another chance.
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Determine to do some thinking for yourself. Don't live entirely upon the thoughts of others. Don't be an automaton.
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Do not primarily train men to work. Train them to serve willingly and intelligently.
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No business can succeed in any great degree without being properly organized.
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A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.
James Cash Penney
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The Golden Rule finds no limit of application in business.
James Cash Penney
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The best way to stop a bad habit is never to begin it.
James Cash Penney
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Intelligence is the effort to do the best you can at your particular job the quality that gives dignity to that job, whether it happens to be scrubbing a floor or running a corporation.
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In setting up a business under the name and meaning of the Golden Rule, I was publicly binding myself, in my business relations, to a principle which had been a real and intimate part of my family upbringing. Our idea was to make money and build business through serving the community with fair dealing and honest value.
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Honor bespeaks worth Confidence begets trust.
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Responsibilities are given to him on whom trust rests. Responsibility is always a sign of trust.
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How can we expect our children to know and experience the joy of giving unless we teach them that the greater pleasure in life lies in the art of giving rather than receiving.
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There's no better friend to any merchant than a fair competitor.
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The thought in my mind was that I must be a good merchant. If I were a good merchant, the rest would probably take care of itself.
James Cash Penney
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Men are not great or small because of their material possessions. They are great or small because of what they are.
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Salesmanship, too, is an art the perfection of its technique requires study and practice.
James Cash Penney
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I will have no man work for me who has not the capacity to become a partner.
James Cash Penney