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It is always the start that requires the greatest effort.

James Cash Penney

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James Cash Penney
Age: 95 †
Born: 1875
Born: September 16
Died: 1971
Died: February 12
Businessman
Entrepreneur
Hamilton
Missouri
Always
Entrepreneurship
Entrepreneur
Requires
Beginning
Greatest
Effort
Start
Inspirational

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Men are not great or small because of their material possessions. They are great or small because of what they are.
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No business can succeed in any great degree without being properly organized.
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The disciplined are free.
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There's no better friend to any merchant than a fair competitor.
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The thought in my mind was that I must be a good merchant. If I were a good merchant, the rest would probably take care of itself.
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Success will always be measured by the extent to which we serve the buying public.
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The Golden Rule finds no limit of application in business.
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I believe in trusting men, not only once but twice - in giving a failure another chance.
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Salesmanship, too, is an art the perfection of its technique requires study and practice.
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I do not believe in excuses. I believe in hard work as the prime solvent of life's problems.
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I will have no man work for me who has not the capacity to become a partner.
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The art of effective listening is essential to clear communication, and clear communication is necessary to management success.
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The best of merchandise will go back to the shelf unless handled by a conscientious, tactful salesman.
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Selling is our No. 1 job. Never get away from selling a lot of merchandise personally. The more you sell the more you learn
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Theory is splendid but until put into practice, it is valueless.
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Exchange ideas frequently.
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Responsibilities are given to him on whom trust rests. Responsibility is always a sign of trust.
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Do not primarily train men to work. Train them to serve willingly and intelligently.
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No matter what his position or experience in life, there is in everyone more latent than developed ability far more unused than used power.
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Change is vital, improvement the logical form of change.
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