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It is always the start that requires the greatest effort.

James Cash Penney

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James Cash Penney
Age: 95 †
Born: 1875
Born: September 16
Died: 1971
Died: February 12
Businessman
Entrepreneur
Hamilton
Missouri
Start
Inspirational
Always
Entrepreneurship
Entrepreneur
Requires
Beginning
Greatest
Effort

More quotes by James Cash Penney

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The keystone of successful business is cooperation. Friction retards progress.
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I believe in trusting men, not only once but twice - in giving a failure another chance.
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It was always my practice to train salespeople under my direct supervision, and to treat children with the utmost consideration.
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The best of merchandise will go back to the shelf unless handled by a conscientious, tactful salesman.
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Success in business does not depend upon genius. Any young man of ordinary intelligence who is normally sound and not afraid to work should succeed in spite of obstacles and handicaps if he plays the game fairly and keeps everlastingly at it.
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The disciplined are free.
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Do not primarily train men to work. Train them to serve willingly and intelligently.
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The art of effective listening is essential to clear communication, and clear communication is necessary to management success.
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The thought in my mind was that I must be a good merchant. If I were a good merchant, the rest would probably take care of itself.
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A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.
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I will have no man work for me who has not the capacity to become a partner.
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Honor bespeaks worth Confidence begets trust.
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How can we expect our children to know and experience the joy of giving unless we teach them that the greater pleasure in life lies in the art of giving rather than receiving.
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The Golden Rule finds no limit of application in business.
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Theory is splendid but until put into practice, it is valueless.
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Success will always be measured by the extent to which we serve the buying public.
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No man can climb the ladder of success without first placing his foot on the bottom rung.
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A store's best advertisement is the service its goods render, for upon such service rest the future, the good-will, of an organization.
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In setting up a business under the name and meaning of the Golden Rule, I was publicly binding myself, in my business relations, to a principle which had been a real and intimate part of my family upbringing. Our idea was to make money and build business through serving the community with fair dealing and honest value.
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No matter what his position or experience in life, there is in everyone more latent than developed ability far more unused than used power.
James Cash Penney