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Change is vital, improvement the logical form of change.

James Cash Penney

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James Cash Penney
Age: 95 †
Born: 1875
Born: September 16
Died: 1971
Died: February 12
Businessman
Entrepreneur
Hamilton
Missouri
Form
Change
Life
Vital
Logical
Improvement

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The Golden Rule finds no limit of application in business.
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Success will always be measured by the extent to which we serve the buying public.
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Theory is splendid but until put into practice, it is valueless.
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A store's best advertisement is the service its goods render, for upon such service rest the future, the good-will, of an organization.
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Do not primarily train men to work. Train them to serve willingly and intelligently.
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The best of merchandise will go back to the shelf unless handled by a conscientious, tactful salesman.
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A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.
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Success in business does not depend upon genius. Any young man of ordinary intelligence who is normally sound and not afraid to work should succeed in spite of obstacles and handicaps if he plays the game fairly and keeps everlastingly at it.
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The art of effective listening is essential to clear communication, and clear communication is necessary to management success.
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The greatest teacher I know is the job itself.
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Every man must decide for himself whether he shall master his world or be mastered by it.
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No business can succeed in any great degree without being properly organized.
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Exchange ideas frequently.
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Intelligence is the effort to do the best you can at your particular job the quality that gives dignity to that job, whether it happens to be scrubbing a floor or running a corporation.
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Our very living is selling. We are all salespeople.
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No matter what his position or experience in life, there is in everyone more latent than developed ability far more unused than used power.
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It is always the start that requires the greatest effort.
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The thought in my mind was that I must be a good merchant. If I were a good merchant, the rest would probably take care of itself.
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The best way to stop a bad habit is never to begin it.
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The keystone of successful business is cooperation. Friction retards progress.
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