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First figure out your partners, then figure out what ideas to pursue. The most important thing isn't the market you target, the product you develop or the financing, but the founding team.

James C. Collins

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James C. Collins
Age: 66
Born: 1958
Born: January 25
Author
Businessperson
Journalist
Writer
Boulder
Colorado
Important
Market
Thing
Figure
Financing
Figures
Founding
Products
Target
Team
Partners
Ideas
Pursue
Firsts
Product
First
Develop

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The people who don't have a great life are the ones who settle for a good one.
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If you have a charismatic cause you don't need to be a charismatic leader.
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The x factor of a great leader is humility combined with will.
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In a world of constant change, the fundamentals are more important than ever.
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Building a visionary company requires one percent vision and 99 percent alignment.
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Level 5 leaders are a study in duality: modest and willful, humble and fearless.
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Growth! is not a Hedgehog Concept. Rather, if you have the right Hedgehog Concept and make decisions relentlessly consistent with it, you will create such momentum that your main problem will not be how to grow, but how not to grow too fast.
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It's what you do before you are in trouble, so that you can be strong when people most need you.
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The only way to remain great is to keep on applying the fundamental principles that made you great.
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Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice, and discipline.
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The signature of mediocrity is not an unwillingness to change. The signature of mediocrity is inconsistency.
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Good-to-great companies set their goals and strategies based on understanding comparison companies set their goals and strategies based on bravado.
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Genius of AND. Embrace both extremes on a number of dimensions at the same time. Instead of choosing a OR B, figure out how to have A AND B-purpose AND profit, continuity AND change, freedom AND responsibility, etc.
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A great company will have many once-in-a-liftetime opportunities.
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There is a sense of exhilaration that comes from facing head-on the hard truths and saying, We will never give up. We will never capitulate. It might take a long time, but we will find a way to prevail.
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You must maintain unwavering faith that you can and will prevail in the end, regardless of the difficulties, AND at the same time, have the discipline to confront the most brutal facts of your current reality, whatever they might be.
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If I'm going really, really fast, I can do a page of finished text a day, on average.
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The inner experience of fallure is totally different than failure. Going to fallure means 100% commitment - you leave nothing in reserve, no mental or physical resource untapped, you never give yourself a psychological out. Failure means making a decision to let go, to be less than 100% committed, when confronted by fear, pain and uncertainty.
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The most effective leaders of companies in transition are the quiet, unassuming people whose inner wiring is such that the worst circumstances bring out their best. They're unflappable, they're ready to die if they have to. But you can trust that, when bad things are happening, they will become clearheaded and focused.
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The essence of profound insight is simplicity.
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