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In an ironic twist, I now see Good to Great not as a sequel to Built to Last, but more of a prequel. Good to Great is about how to turn a good organization into one that produces sustained great results. Built to Last is about how you take a company with great results and turn it into an enduring great company of iconic stature.

James C. Collins

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James C. Collins
Age: 66
Born: 1958
Born: January 25
Author
Businessperson
Journalist
Writer
Boulder
Colorado
Results
Twists
Company
Ironic
Sequel
Turns
Produces
Sequels
Lasts
Endure
Twist
Last
Organization
Iconic
Take
Built
Stature
Great
Produce
Sustained
Good
Turn
Enduring

More quotes by James C. Collins

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Comparison, a great teacher once told me, is the cardinal sin of modern life. It traps us in a game that we can't win. Once we define ourselves in terms of others, we lose the freedom to shape our own lives.
James C. Collins
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I see the Baldrige process as a powerful set of mechanisms for disciplined people engaged in disciplined thought and taking disciplined action to create great organizations that produce exceptional results.
James C. Collins
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An organization is not truly great, if it cannot be great without you.
James C. Collins
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It's what you do before you are in trouble, so that you can be strong when people most need you.
James C. Collins
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I've never found an important decision made by a great organization that was made at a point of unanimity. Significant decisions carry risks and inevitably some will oppose it. In these settings, the great legislative leader must be artful in handling uncomfortable decisions, and this requires rigor.
James C. Collins
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Genuine confidence is what launches you out of bed in the morning, and through your day with a spring in your step.
James C. Collins
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In determing the right people, the good-to-great companies placed greater weight on character attributes than on specific educational background, practical skills, specialized knowledge, or work experience.
James C. Collins
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Managing your problems can only make you good, whereas building your opportunities is the only way to become great.
James C. Collins
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Those fortunate enough to find or create a practical intersection of the three circles have the basis for a great work life.
James C. Collins
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Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice, and discipline.
James C. Collins
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By definition, it is not possible to everyone to be above the average.
James C. Collins
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Good-to-great companies set their goals and strategies based on understanding comparison companies set their goals and strategies based on bravado.
James C. Collins
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Good is the enemy of great.. The vast majority of good companies remain just that - good, but not great.
James C. Collins
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How can you succeed by helping others succeed? We succeed at our very best only when we help others succeed.
James C. Collins
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It took Einstein ten years of groping through the fog to get the theory of special relativity, and he was a bright guy.
James C. Collins
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True leadership has people who follow when they have the freedom not to.
James C. Collins
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The critical question is not whether you'll have luck, but what you do with the luck that you get.
James C. Collins
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Consider the idea that charisma can be as much a liability as an asset. Your strength of personality can sow the seeds of problems, when people filter the brutal facts from you.
James C. Collins
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The signature of mediocrity is not an unwillingness to change. The signature of mediocrity is inconsistency.
James C. Collins
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We are not imprisoned by circumstances, setbacks, mistakes or staggering defeats, we are freed by our choices.
James C. Collins