Quote

Genius of AND. Embrace both extremes on a number of dimensions at the same time. Instead of choosing a OR B, figure out how to have A AND B-purpose AND profit, continuity AND change, freedom AND responsibility, etc.

James C. Collins

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James C. Collins
Age: 66
Born: 1958
Born: January 25
Author
Businessperson
Journalist
Writer
Boulder
Colorado
Responsibility
Profit
Purpose
Embrace
Freedom
Figure
Business
Figures
Continuity
Change
Number
Etc
Time
Genius
Choosing
Instead
Dimensions
Numbers
Extremes

More quotes by James C. Collins

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If I'm going really, really fast, I can do a page of finished text a day, on average.
James C. Collins
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In an ironic twist, I now see Good to Great not as a sequel to Built to Last, but more of a prequel. Good to Great is about how to turn a good organization into one that produces sustained great results. Built to Last is about how you take a company with great results and turn it into an enduring great company of iconic stature.
James C. Collins
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Those who build and perpetuate mediocrity...are motivated more by the fear of being left behind.
James C. Collins
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Start a 'Stop Doing' list. I'll leave it as an existential dilemma on whether to put that task on your To Do list
James C. Collins
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If you have a charismatic cause you don't need to be a charismatic leader.
James C. Collins
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The essence of profound insight is simplicity.
James C. Collins
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In a truly great company profits and cash flow become like blood and water to a healthy body: They are absolutely essential for life but they are not the very point of life
James C. Collins
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If we allow the celebrity rock-star model of leadership to triumph, we will see the decline of corporations and institutions of all types. The twentieth century was a century of greatness, but we face the very real prospect that the next century will see very few enduring great institutions.
James C. Collins
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Change your practices without abandoning your core values.
James C. Collins
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There is a sense of exhilaration that comes from facing head-on the hard truths and saying, We will never give up. We will never capitulate. It might take a long time, but we will find a way to prevail.
James C. Collins
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Genuine confidence is what launches you out of bed in the morning, and through your day with a spring in your step.
James C. Collins
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The inner experience of fallure is totally different than failure. Going to fallure means 100% commitment - you leave nothing in reserve, no mental or physical resource untapped, you never give yourself a psychological out. Failure means making a decision to let go, to be less than 100% committed, when confronted by fear, pain and uncertainty.
James C. Collins
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The signature of mediocrity is chronic inconstancy. The signature of greatness is a disciplined and consistent focus on the right things.
James C. Collins
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Most people will look back and realize they did not have a great life because it's just so easy to settle for a good life.
James C. Collins
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Don't take care of your career. Take care of your people. They will take care of your career.
James C. Collins
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Discipline should amplify creativity rather than stifle it.
James C. Collins
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Consider the idea that charisma can be as much a liability as an asset. Your strength of personality can sow the seeds of problems, when people filter the brutal facts from you.
James C. Collins
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How can you succeed by helping others succeed? We succeed at our very best only when we help others succeed.
James C. Collins
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First figure out your partners, then figure out what ideas to pursue. The most important thing isn't the market you target, the product you develop or the financing, but the founding team.
James C. Collins
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It is more important to know who you are than where you are going, for where you are going will change as the world around you changes.
James C. Collins