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Genius of AND. Embrace both extremes on a number of dimensions at the same time. Instead of choosing a OR B, figure out how to have A AND B-purpose AND profit, continuity AND change, freedom AND responsibility, etc.

James C. Collins

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James C. Collins
Age: 66
Born: 1958
Born: January 25
Author
Businessperson
Journalist
Writer
Boulder
Colorado
Responsibility
Profit
Purpose
Embrace
Freedom
Figure
Business
Figures
Continuity
Change
Number
Etc
Time
Genius
Choosing
Instead
Dimensions
Numbers
Extremes

More quotes by James C. Collins

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In a world of constant change, the fundamentals are more important than ever.
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The only way to deliver to the people who are achieving is to not burden them with the people who are not achieving.
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True leadership has people who follow when they have the freedom not to.
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Companies that change best over time know first and foremost what should not change.
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The signature of mediocrity is not an unwillingness to change. The signature of mediocrity is inconsistency.
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Level 5 leaders are a study in duality: modest and willful, humble and fearless.
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I've never found an important decision made by a great organization that was made at a point of unanimity. Significant decisions carry risks and inevitably some will oppose it. In these settings, the great legislative leader must be artful in handling uncomfortable decisions, and this requires rigor.
James C. Collins
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Consider the idea that charisma can be as much a liability as an asset. Your strength of personality can sow the seeds of problems, when people filter the brutal facts from you.
James C. Collins
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Mediocrity results first and foremost from management failure, not technological failure.
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Don't take care of your career. Take care of your people. They will take care of your career.
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We are not imprisoned by circumstances, setbacks, mistakes or staggering defeats, we are freed by our choices.
James C. Collins
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The x factor of a great leader is humility combined with will.
James C. Collins
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Just because a company falls doesn't invalidate what we can learn by studying that company when it was at its historical best.
James C. Collins
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A visionary company doesn't simply balance between idealism and profitability: it seeks to be highly idealistic and highly profitable. A visionary company doesn't simply balance between preserving a tightly held core ideology and stimulating vigorous change and movement it does both to an extreme.
James C. Collins
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I am completely Socratic.
James C. Collins
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Good is the enemy of great. And that's one of the key reasons why we have so little that becomes great.
James C. Collins
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The signature of mediocrity is chronic inconstancy. The signature of greatness is a disciplined and consistent focus on the right things.
James C. Collins
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Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice, and discipline.
James C. Collins
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We must reject the idea... Well-intentioned, but dead wrong... That the primary path to greatness in the social sectors is to become more like a business. Most businesses... Like most of anything else in life... Fall somewhere between mediocre and good.
James C. Collins
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First figure out your partners, then figure out what ideas to pursue. The most important thing isn't the market you target, the product you develop or the financing, but the founding team.
James C. Collins